Want to Reach More People? Then Start Blogging Less!

Real Estate Agent with Dakno Marketing

Unlike some bloggers I know, it takes me quite a bit of time to write a blog post. I tend to slave over my blog post with research, creation of graphics, and gathering links. I was often frustrated when I saw other bloggers be able to churn out multiple blog posts a week with little effort. But the more I thought about this, I began to wonder if it's actually a good thing. Pat Kitano then confirmed this at Inman Connect when he talked about focusing on the quality instead of the quantity of blog post.

I tend to agree. The internet is all about information overload. We even see this on ActiveRain. With now more than 100,000 subscribers, it's getting more and more difficult to have blog posts stand out from the crowd. Instead of more content, I think it's time we shift to refining the quality of the content and then focus on getting that content to as many eyeballs as possible through automated content distribution.

Extending Your Blog Reach

If I am going to take the time to write a blog post, it's important that I get the most "mileage" of out my blog post. After all, it's all about return on investment. Right? That's where I think automated content distribution can help rocket the return you receive in your blogging investment.

Take the Ron Popeil Approach

I love automation. In fact, everyone in the office laughs at me because one of my most quoted lines is "Set it, and forget it!" If something in the office has to be done more than once, I am typically asking my programmer how we can write a script to automate that process. I think it's important to take this same approach with blogging. Now I realize that it's not possible to automate actually writing a blog post. (Don't we all wish!) However, it is quite easy to automate the distribution of your blog to reach more eyeballs.

What Happens When I Click Publish

Content distribution may be different for different people. But here is a quick example of what happens (automatically) when I hit the publish button on my blog...

Why is This so Effective?

By distributing your content to different sources, you are able to reach otherwise untapped market segments. For example, I may have one group of contacts that frequent Facebook. While another audience may be less tech-savvy and prefer to receive my updates via email. At the other end of the spectrum are those who would much rather receive a "tweet" than yet another email in their inbox. However, once automated content distribution is in place, I am now able to reach all of these different market segments and only have to originate the content from one source – my blog!

I believe that blogging can be even more effective as we begin to focus on quality content and then use automated distribution channels to extend the reach of that quality content to as many readers as possible.

To Your Success,
Brad Carroll

P.S. Ready to learn more about how to make your blogging efforts even more effective? Check out our 8 Week Blogging Webinar – BloggingBootcamp. ActiveRain members receive an exclusive $50 discount. Hurry, our first session starts Thursday August 14th. Sign Up Now.

h2 { color:#356D9E!important; font-family:Trebuchet MS,Arial,Helvetica,sans-serif; font-size:24px!important; font-size-adjust:none; font-stretch:normal; font-style:normal; font-variant:normal; font-weight:normal; letter-spacing:0pt; line-height:24px; margin:9pt 0pt 0px; padding:6px 0pt 0px; } h3 { color:#356D9E!important; font-family:Trebuchet MS,Arial,Helvetica,sans-serif; font-size:20px!important; font-size-adjust:none; font-stretch:normal; font-style:normal; font-variant:normal; font-weight:normal; letter-spacing:0pt; line-height:24px; margin:9pt 0pt 0px; padding:6px 0pt 0px; } a { color:#356D9E; text-decoration:underline; } p{ margin-top:2px!important;} a:hover { color:#ffffff; text-decoration:none; background:#356D9E; border 1px solid #DDA603 } blockquote {margin: 0pt 0pt 0pt 30px; padding: 10px 0pt 0pt 20px; width:500px; background: transparent url(http://www.realestateshows.com/jeff/quotes.gif) no-repeat scroll left top; font-size: 110%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; color: #666666; line-height: 1.2em;}

Comments (76)

Kathy McGraw
CELLing Realty - White Water, CA
Riverside County CA Real Estate

Brad- I like the idea of do it once....now I just have to learn HOW to do this :)

Aug 09, 2008 04:46 AM
Not Yet Licensed

Start Blogging Less???

Hey Brad,

When I read your headline, I thought maybe you had become a blogging heretic!  :)  However, now that I've read your article, it makes perfect sense.  You're just trying to teach us how to take blogging to a higher level.  Thanks!

Best regards,


Aug 09, 2008 04:59 AM
DeAnna Troupe
Learn Small Business - Stone Mountain, GA

This is great information.  I would like to know how you get the blog post title to appear on your home page.  I think that is pretty neat.  I am using the twitter application.  I need to research the other things you've mentioned.  Great post!

Aug 09, 2008 06:44 AM
David M. Childress
Howard Hanna Real Estate Services - Akron, OH
I would love to be your Realtor® in Akron Ohio!

Thank you Brad for the information. I do over half of what you are doing and I will implement more because of this post, thank you. Must figure out the home page link however.

Aug 10, 2008 05:03 AM
Rick Fitzgerald
AAM Capital - Chattanooga, TN
The MultiFamily Expert

Brad...............I'm not worthy!  I'm going to go find my daughter to help me figure all of your tips out.  Thanks for your efforts.

Aug 10, 2008 05:13 AM
Carole Lhuillier
Keller Williams Realty SunCoast - Saint Pete Beach, FL
Our Home Team SunCoast

Brad, thanks for sharing this information with everyone.  Informative and interesting.  We need to check into all of this.

Good luck, Carole Lhuillier

Keller Williams Realty

Aug 10, 2008 07:17 AM
Fran Gatti
RE/MAX Integrity - Medford, OR
Managing Principal Broker - RE/MAX Integrity


I so enjoy your posts.  So many ideas...so little time.


Aug 11, 2008 05:11 PM
Peter Hackett
HutHub Inc. - Oakland, CA
The National Real Estate Network, HutHub.com

Syndication is key when it comes to blogging...I'm just starting to realize this, and striving to implement it on multiple levels. I will check out all the resources you listed & linked to in your post, and hopefully one day I can get this process as automated as you have.  Great post.

-Peter H.

Aug 11, 2008 09:21 PM
Dale Terry
Yadkinville, NC

Good post, I have been trying to link a number of different communities. Is there a list that someone has created that shows the sites that will allow auto syndication?

Aug 11, 2008 11:33 PM
Garren Grup
John R. Wood REALTORS - Naples, FL
REALTOR, ABR, CNE,CDPE, GRI, Naples & Bonita Springs, FL

Great point about quality content Brad.  I think you're right and you should get 10 times as many points for quality blogs that are completely unique instead of information overload for everyone!

Aug 12, 2008 02:01 PM
Alexander- Slocum
Premiere Property Group, LLC - Vancouver Washington - Vancouver, WA
Realty Team- Vancouver WA Real Estate

Hello Brad, thanks for sharing how you you automate your blogging activity.  Decades ago I worked for GTE and my boss would think we "Just Pushed the Button" and it got done!  Little did he know!  John

Aug 29, 2008 03:32 AM
Mara Hawks
First Realty Auburn - Auburn, AL
Inactive-2012 REALTOR - Homes for Sale Auburn Real Estate, AL

this is very helpful. Can I just borrow your brain for a day so I can get caught up? :-)

Sep 22, 2008 02:30 PM
The Dunn Team Real Estate by The Book
Exit Realty Tri County - Acworth, GA

So much in this one little post, thank you! Yeah, I may need to borrow your brain too!

Sep 23, 2008 05:30 AM
Lizette Fitzpatrick
Lizette Realty - Richmond KY - Lexington, KY
Lizette Realty, Lexington KY MLS - Kentucky Homes

I guess I do blog less. I really don't have a story to tell each day. When I do decide to write it usually isn't just about nothing. I want my readers to subscribe. People get bored pretty quick.

Nov 14, 2008 02:50 PM
Richard Stabile
Re/Max Real Estate Limited - Oradell, NJ
Bergen County New Homes Builder Realtor

Quality is important, but many use it for fun too. They deal with matters that research and precision doesn't matter. Yet you may to a great blog on a subject that takes a lot of focus to produce. It is all a matter of what you want, I guess.


Nov 14, 2008 02:58 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

I need to revisit this post again and see if I can figure out how to make more things automated.  Thank you.

Aug 20, 2009 04:38 PM
Nancy Flanagan
Wainwright Real Estate---Virginia Beach, Va - Virginia Beach, VA

Hi Brad...It was great seeing you all at REBARCAMP in Va Beach, Va in July! One question about automated content distribution. I am still not as tech savvy as I would like to be but here goes my tech question....let's say I take Ron Popeil's advice and set up several automated functions that works with the social media you mentioned in your post, then if I continued to blog say.....everyday or every other day than wouldn't this cause a bit of overexposure? I'm just asking as I'm trying to figure out how to automate some of these processes without losing my mind...your help is appreciated!

Aug 22, 2009 03:54 PM
Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966

Yeah, it sounds like what happens with my blog, I also understand there are many other distribution tools to send it even further, I just haven't researched them yet. Thanks for the reminder.

Dec 30, 2009 12:53 PM
Freddie Gonzales
WEM PACIFIC Investments, Inc. - Daly City, CA

Nice post Brad. Great ideas. More power.

Jan 06, 2010 05:51 PM
Robert May
Robert W May - Lethbridge Real Estate - Lethbridge, AB
Real estate consulting

havent seen you active for years, are you still in real estate? 

May 19, 2016 05:27 PM