After experiencing the business building process of over 100 Agents over the past 2 years, here is something my wife and I discovered.
You know the whole 90/10 rule? In truth, it's really 50/40/10.
The 10% represents those who simply need to be shown how to do something and they're just going to make it happen. No ifs, ands, or buts. It's somewhat simple for them to run a business.
The 50% represents those who might not be positioned correctly in the right career. It doesn't mean that they are absolutely going to fail, but they will have a difficult time because they may be too accustomed to stability, i.e. corporate life. Real estate can be somewhat daunting to them, and the uncertainty of it may be too unnerving for them.
Now, the 40% in the middle are the people who haven't been discovered, yet. They're all around us. They just need to be believed in! In other words, they may be overwhelmed by fear, lack of direction, or lack of confidence. They want to be successful and their heart is in the right place. They feel somewhat lost. I have been a first-hand witness to the extraordinary growth and confidence that occurs in the people in this category when they are believed in and held accountable in achieving things they didn't think they could do. There are so many Real Estate Agents that have the ability to be extraordinary Real Estate Agents. They simply need the right guidance, the right systems and processes, and the right leadership to propel them forward.
My wife and I were teaching a Short Sale class not too long ago, and a lady approached me after the class. She had tears in her eyes. I was caught by surprise and didn't quite know what to expect. She proceeded to tell me that the encouragement and confidence that was built by simply sitting in our class for 3 hours gave her the confidence that she could actually go home that evening and leave her husband, who had beat her for 3 years. Who knew?!
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