Home staging is really nothing new-we've been designing homes for sale for years-as merchandisers before us have. Builders have seen the evidence that speaks for itself-a well merchandised model sells homes-in record numbers. With only 20 seconds to make that lasting first impression who can really afford NOT to hire a professional in this most competitive market? We all know the odds weigh in deeper towards the home buyer-their choices are many and at prices more competitive than I have ever witnessed. yet there are still so many homes that are easily crossed of a purchasers list simply because they could not absorb the positives of the bones of the home within those 20 seconds.The difference in what sells faster and what does not is often todays home seller. They are well educated ; fortunate enough and often savvy enough to utilize this tool to help them sell homes in record time.
It is difficult for me at times to look at a property for sale as I drive by -and see month after month it sits. The land has potential, the home as well-but somehow the first glance is not a tug at anyone's heartstrings. Someone has dropped the ball.
Buyers today are looking for that something extra and more-they know they are in the drivers seat. Now more than ever before, the home seller needs to reach out to this buyer by meeting beyond their expectations-by utilizing a few things that we merchandisers have long known while decorating models for builders-to romance that purchaser-set a stage pulls at teir heart strings.
It is or privilege, our great responsibility to edit, re-purpose and reinvent spaces when and if necessary for the seller-to remind them not to take it personally-this is about selling their home. Period. It is not a judgment on their home decor-but rather a complement of the bones of the house-leaving a sense of what could be to the next owner. This market must have room to dream.It is when they believe this home is the location of all their future dreams come true.
Ellen Carroll www.HomeStageByDesign.com
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