What type of busines are you in?

By
Real Estate Agent with Marc It Sold!

Most realtors when asked, will say that they are in the business of selling real estate.  If this is your answer, than you may not be working up to your full potential. 

Personally, the selling of real estate is a by-product of what we do & that is being in the 'People Business.'  We help bring buyers & sellers together & for people to achieve a certain goal.  Too many realtors, lose sight of this.  Sometimes just getting caught up in your own business. 

As with any business plan, you should have a Mission Statement as well as a Vision Statement.  The later will have a broader meaning, whereas the former will be more specific.  These should be short & pithy.  They should be repeated daily until they are rote. 

This will help promote your business for you will be promoting it from within you.  It has to be innate.  You will be the epitome of real estate and this will show through to the people that you meet.  But for this to work it has to come naturally, it can't be forced. 

I've always felt in dealing with people, negotiations and clients, that you've succeeded if everyone who walks away from that table feels that they gotten a good deal.  I can't say that this will happen 100% of the time, but it should happen the majority of the time. 

This to me is success!

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Rainmaker
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Donna Harris
Donna Homes, powered by JPAR - TexasRealEstateMediationServices.com - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

If you ask my Husband what I do, he'll say I'm a tour guide and should show houses to anyone who asks.  He gets upset when I insist on a buyer being pre-approved before they get in my car.  He says I scare people off by making it required.  Excuse me, but if they won't get approved for a loan, they're not a serious buyer, and I don't want them in my car.

As for me, I usually use the word consultant, and then people ask what I consult on.

Mar 24, 2007 09:21 AM #1
Rainer
209,246
Marc Grossman
Marc It Sold! - Longwood, FL
GRI, Greater Orlando Real Estate Broker

Donna,

Thanks for your comments.  I totally agree with you in regard to a pre-approval, not pre-qual.  I generally don't even send MLS listings until I know where we are at financially.  I additionally agree with you on the use of 'consultant.'  I usually use 'advisor.' 

Marc

Mar 24, 2007 09:27 AM #2
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Rainer
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Marc Grossman

GRI, Greater Orlando Real Estate Broker
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