Local Search Marketing - A Road Map to Search Engines

By
Services for Real Estate Pros with Search Marketing City

Traditional local advertising can be very expensive. With the increase in competition in the real estate industry, agents need an inexpensive way to promote themselves on the Internet. Don't think Internet marketing can target your geographic location?

Personal Reputation Management

What happens when your customers tell a family member or friend that they purchased a property from you but don't remember your phone number and can't find your business card? The friend searches Google with your name. Did they find you in position one of Google?  There are many ways to gain that first spot on Google organic search. It starts with your own website or blog and continues with external web citations.

Paid Search Marketing

When you search on Google you see sponsored ads on the right side of search results. How do you show up for these ads only when someone in your area is searching Google? Google (and Yahoo!) offers geo-targeting for paid search ads. You can choose a state, county, city, zip code, or choose coordinates for your advertising. Hyper-target your paid search marketing.

Organic Search Optimization

When someone looks for a real estate agent in their local area, do you rank in the top search results? Does your website include local referred tags to tell the search engines to rank your website to specific local search queries? There are many ways to let the search engines know when to include your website in search results. Start by including geographic keywords in the URL name, title tag, and in the body copy on the page.

Social Networking Strategy

Can people find you on ActiveRain, Linkedin, and other social networks? Have you linked all your social network profiles together? Do you offer repetitions of your name and geographic location in your profile? There are many ways you can help people find you in social networks including making connects, answering questions, and optimizing profiles for search.

Local Search Marketing is an art and a science. Include repetitions of your name, geographic location, service and product offerings, property locations, company affiliations, association memberships, credentials, and anything else that you want people to find when searching for you on the Internet. Learn more at Search Marketing City.

Comments (13)

Ginger Ryals
Prudential C Dan Joyner and Young Realtors - Spartanburg, SC

Welcome to Active Rain!!  Have a great day!! Look forward to seeing more of your blogs... Ginger

Aug 09, 2008 06:55 AM
Dwayne West
Atlanta Real Estate - Canton, GA
Canton Georgia Real Estate

Welcome to the Active Rain community. You have chosen a great site with tons of information you can learn from.

Aug 09, 2008 08:48 AM
Bill Kennedy
Keller Williams Realty - Greenville, SC
Homes For Sale Greenville SC

I wanted to personally welcome you to active rain!  This is a great community for learning as well as sharing.  Join some groups, check out some blogs, and enjoy!  If I can be of assistance, I'd be happy to help.

Aug 09, 2008 02:12 PM
Ron Martin
Keller Williams Realty - Spartanburg, SC
Ron Martin Team

Welcome to Blogging, Hope you enjoy it as much as the rest of us.

Aug 09, 2008 02:56 PM
Stefan Geyer
SOA Realty - Aurora, CO

Congrats on your first post on Active Rain, welcome!

Aug 09, 2008 03:32 PM
Scott Magaw
The Bill Kennedy Team - Keller Williams Realty - Spartanburg, SC

Welcome to active rain! This is a great community. Learn at every opportunity, and blog whenever you think of something.  It'll pay off in dividends!

Aug 09, 2008 04:29 PM
Jennifer Lewis
William E. Lewis, Jr. & Associates - Dania Beach, FL

On behalf of Credit Restoration Consultants and the ever approaching 103,000 members of the ActiveRain network, I welcome you.  Should you every have any questions as they relate to credit repair or credit restoration, please do not hesitate to contact me at (954) 581-5050.

Aug 09, 2008 11:52 PM
Yvette Gardner
Keller Williams Realty, Spartanburg, SC - Spartanburg, SC

Welcome to the Active Rain community. You have chosen a great site with tons of information you can learn from.  Have fun with it and hope to see more of your blogs soon!

Aug 10, 2008 08:30 AM
Patricia Fisher
Keller Williams Realty - Spartanburg, SC

Welcome to the Active Rain Community!  This is a great site to network, learn, and share ideas with others.  Have a great day!

Aug 10, 2008 11:27 AM
Ron Brown NMLS #270845
NMLS ID: 40831 - Federal Way, WA

Alan,

Welcome to Active Rain! Congratulations on your first blog, thanks for sharing.  You'll find this is a great site for sharing ideas, networking, and growing your business.  If you ever have a question about VA loans, or FHA loans I'd be happy to help!

Ron Brown

VA Loan& FHA Loan Specialist

First Mortgage Company of Washington

Puyallup, WA 

Aug 10, 2008 01:39 PM
Nance Burdette
Keller Williams Realty Partners - Spartanburg, SC

Congratulations on becoming a new member of ActiveRain. Being a new member myself less than a week and only posting a couple blogs so far I truly see the awsome advantage that this is; and only the beginning of a healthy and wealthy relationship of abundant professionals.    Best of Luck to all of us,  Nance

Aug 10, 2008 01:40 PM
Peg Gilliland
Charlottesville Solutions - Charlottesville, VA
Broker, GRI, CDPE

I see that you are new to Active Rain and I just wanted to welcome you. I hope that you enjoy it as much as I do and that you find it a great resource.

Aug 11, 2008 03:46 AM
Lorena Westervelt
Van West Realty - Greenville, SC
Co-Founder/Co-Owner

Hello, welcome to Active Rain! This seems like a wonderful environment to network as well as learn from others. I hope you enjoy yourself and participate often in the Active Rain environment!

Aug 11, 2008 05:39 AM