Last night, with little fanfare, we launched a concept on ActiveRain called 'reBlog'. In fact, there was such little fanfare I didn't even know it was live until I woke up, reached over, grabbed my iPhone and started reading my emails. (yes, I am addicted to my iPhone, my job, my family and golf). This feature was meant to be tested and have some bugs worked out, but it accidentally slipped through to the live servers. In the first few hours, there were some components that were just not right. We are fixing those right now and the next time you see the 'reBlog' button, things will be in much better working order. Not to mention, we got some GREAT feedback right out of the gate. Sometimes being caught off guard can be a blessing in disguise.
reBlogging on ActiveRain:
According to reBlog.org:
"What is a reBlog?
A reBlog facilitates the process of filtering and republishing relevant content from many other Blogs. reBloggers subscribe to their favorite blogs, preview the content, and select their favorite posts. These posts are automatically published through their favorite blogging software."
This is a feature that will be available for members who have an ActiveRain Outside Blog. When you 'reBlog' an article, the post will be sent to your ActiveRain blog. Minimal points will be awarded when you reBlog an article. There will be a weekly cap on the amount. And reBlogging for points isn't going to provide your readers with a very valuable experience anyway. However, if your blog post is reBlogged by someone else, you will get 25 points every time up to a maximum of 500 points per post.
Every member will have the option of deciding whether or not they want their content to be available for reBlog. In your 'my settings' page, there will be an ability to opt in or opt out of the reBlog platform. If you choose to opt in, then your posts will automatically be included for reBlog. However, you will be able to opt-out on a post by post basis. If you choose to opt-out, then on each post you will be able to opt-in on a post by post basis. then you will not be able to opt-in on a post by post basis.
When you post a blog and make it available to reBlog, then a little reBlog icon will appear on the post on ActiveRain to any member who is logged in. If someone chooses to reBlog your post, they simply click on the reBlog button and they have the ability to write an introduction to the post. They may choose to write an intro or not, but once they reBlog the post, it sends that post only to their ActiveRain Outside Blog. The post is not reBlogged on their ActiveRain blog or Localism.
Member's only posts will not be available for reBlogging
Duplicate content issue: Any time someone reBlogs your post, there will be a link back to your original blog post. If you fed the post to your outside blog, the link from the reBlogged post will be a link to the original post on your outside blog. If you didn't send it to your outside blog, and the post went to Localism, the link back to the original will be a link to the post on Localism. If you only published the post to your ActiveRain blog, then the link back to the original post will be a link to your ActiveRain blog. Matt Cutts, the Google webmaster on SEO spells out that content syndication is OK if you make it clear to google who the original author was. reBlogging on AR does this by linking back to the original source.
The benefits of reBlogging someone elses post:
According to reBlog.org:
"Why should you reBlog?
reBlogs are useful to individuals who want to maintain a weblog but prefer curating content to writing original posts. They can also enable organizations to tap the contributions of their employees, members, and communities-at-large in order to easily redistribute relevant content."
Successful blogging is all about informing your reader. Over and over you will hear that business blogging is not about you, IT IS ABOUT THE CONSUMER. Providing relevant informative content should be your goal. reBlogging gives you the opportunity to bring the best content to the reader of your ActiveRain Outside Blog. Not everyone can be an expert in everything. However, in the halls of ActiveRain we have experts in just about anything real estate related. Being able to utilize the expertise of other members to inform your readers and your clients will be beneficial for everyone, especially your clients.
Think of this scenario: Little Jimmy Loan Officer is an expert on FHA. He blogs his little heart out about FHA. You just got done taking a client out for the day and they just told you that they don't have the 10% they originally thought they had, they only have 5% down. You think FHA is the way to for them and you want them to read up on FHA mortgages. You tell them to go check out your blog later tonight when they get home. You know that Little Jimmy has the best stuff on the web about FHA mortgages in his AR blog. So you jump in and grab two or three posts Jimmy has written and you add a little message to your client at the top........now your client is on your blog, reading the best info out there from LIttle Jimmy Loan officer about FHA mortgages. Not only does your client appreciate the fact that you are finding the best info on the web about FHA mortgages and delivering it to them, they associate you with Little Jimmy Loan Officer, the expert on FHA.
This could play out for information about staging, home inspections, the escrow process, or even information from a local competitor about market conditions. Delivering solid content to your readers should be the goal. You shouldn't have to know everything about everything......but your readers should be able to have that information at their fingertips......on your blog.
Would I reBlog a blog post written by a competitor in my market? Yes! If it was good information that my clientele would be interested in. Real Estate 2.0 is about client centric thinking. Your clients don't want to work with you because you are the source of original information, but because you are the source of good information that they need when they need it.
The benefits of allowing other's to reblog your posts:
In case you haven't figured this out, the name of the game is DISTRIBUTION!!! How wide of a net can you cast with the content you provide. It's the reason many blog here, so that google will pick you up and your reach will be wider. reBlogging gives the person who is an expert on certain topics an ability to have a much wider reach.
If you are a loan officer, stager, inspector, or anyone who works with agents, THIS IS A NO BRAINER. A great post by someone about FHA mortgages could be reBlogged by 1000 agents. if you don't see the power in that, then I don't know what to tell you.
From a real estate agent perspective: just imagine the power of having a hot new listing reBlogged by all of your local competitors, and don't forget about the SEO power of the backlinks you'll earn. Or imagine writing a post about negotiating contracts. If a couple hundred people picked up the post, you could instantly become a recognized expert on the subject (and get a few hundred backlinks to your outside blog).
IMPORTANT - PLEASE READ:
Some people will never buy into this and that's fine. Those that do will soon see their reach expand much further than they could hope for on their own. If you don't want your blogs reBlogged, simply go to your 'my settings' page when the feature is turned on and turn it off. Initially, all members have their global setting set to opt-in. However, all past posts will be set by default to opt-out of reBlogging regardless of your global setting, however you can go back and retroactively make them available on a post-by-post basis.
Once the feature is live (again) you can go and change your setting to opt-out. You will also have the ability to opt-out on a post by post basis if your global setting is set to opt-in. In the same way, if your global setting is set to opt-out, you can opt-in on a post by post basis.
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