Video Tutorial #2: The Basics of Shooting

Reblogger Brad Andersohn
Education & Training with Executive Director of Education at eXp Realty

What is the most important thing you need to know about the basics of shooting video? Is it content, style, length, quality, or just a free-for-all?  Tara Jones is on a roll as she shares the basics of shooting video.  This Video Post is a ReBlog of her article and Video on ActiveRain. 

As a video enthusiast myself, I follow Tara's Blog closely and recommend you do the same. Video is the hottest thing in Real Estate right now. It's viral, it's growing, and it's more powerful than just text or audio.  It is the "New Wave" of Internet marketing and Social Media Networking.

THIS IS A REBLOG TEST:

Original content by Tara Jones- Atlanta

So now that you know how to turn the camera on how do you know what to shoot?  It's not as easy as you may think.  We're going to walk you through a typical home tour with some photographer 101 basics.

First of all, try and find the focal point in the room.  Is it the stack stone fireplace?  The decorative hood over the range?  The unique spiral staircase?  Whatever the feature, try and showcase it first to grab the viewers' attention.  The key to remember when creating a video home tour is giving them a "tease".  You don't want to show them every light switch and electrical outlet...you want them to come see the house in person so you can sell it to them!  With that in mind, keep it simple.  Just a one to three shots in the main rooms (we'll get to what the main rooms are later) will do the trick.   

Second, NEVER shoot into windows.  Why?  No matter how powerful the light is in the room it can never overpower the sun.  That means whatever is inside will turn black (or extremely dark) and all you see are the windows.  Therefore, never set up an interview by a window (since you won't see the person's face) and try to avoid pans into the windows since you will completely throw the color off in the room.

Third, keep your shots steady.  Viewers can get sick watching a shaky video.  Have you ever seen Blair Witch project?  That photojournalistic technique is not recommended when selling real estate.  If you have a tripod, use it.  Try and find a flat surface where you can place your camera for pans or zooms (see below) so your shots will look more polished and professional.  Always try to begin with an establishing shot...a shot that shows the entire room before beginning a pan or zoom technique.

So what are pans and zooms?  Clearly stated, a pan is moving the camera from side to side and a zoom is closing the camera lens in on a particular object.  To accomplish a pan correctly make sure your camera is steady.  If you're panning a room try and keep the "horizon line" (think about being on a boat) straight.  This means you want the floor to remain in the same spot throughout the shot.  Keep the same idea in mind when panning up and down, say, on a staircase.  The sides of the shot should remain consistent to keep a professional look and feel.

For zooms, don't use it unless it's necessary.  Just because you have a feature on your camera doesn't mean you should use it!  Ask yourself these questions:  What am I zooming in on?  Why am I zooming in on this object?  Will it add any additional information to the viewer?  I once watched a video home tour where the photographer zoomed in on a plant.  Why?  Does the plant come with the house?  Do I need to know something additional about this plant that I didn't get from the first shot?  Think about detail whenever using the zoom such as a decorative back splash or exquisite crown molding.  Anything that can not be picked up on the initial shot or pan of the room MAY require a zoom.   

Next video lesson:  Downloading your video onto the computer (Gulp!)

For more log on to ReelDwellings.TV

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Rainmaker
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Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Advice not to use zoom just cause you have it...a case when you do.  On a lake shooting out over the water thru the living room window of the waterfront property and on a pair of loons with a baby...and then pull back slowly to show more and more of the lake, the fall foilage across the water during a sunset and then the front deck comes into view and viewer realizes you are in the living room...and you narrate..this is the view that greets you each morning you wake up and wander out into the living room and go wow...am I lucky to be on a lake!

Oct 03, 2008 08:40 AM #64
Anonymous
tj

All valid points, though we were discussing the Flip camera. I don't think you should even attempt such a zoom with this product. The trade off is good video versus effect. Good video always wins.

Oct 03, 2008 09:39 AM #65
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
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Andrew - some good tips, thanks for cointributing.

Oct 03, 2008 09:53 AM #66
Rainer
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Tara Jones- Atlanta
Reel Productions TV- Real Estate Video - Dacula, GA
GA

Great point, Andrew.  You do want to sell the lifestyle of the property (we preach that all the time!)  But I agree with TJ whole-heartedly!  Quality always reigns king in the world of video.  You want to make sure your viewers stick around long enough to see those beautiful views of the lake :-) 

Oct 03, 2008 12:11 PM #67
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Brad Andersohn
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TJ - I agree, after using the FLIP for quite some time now, the zoom sucks, it's better to walk in or walk out but even that poses some issues if you can't walm with a bowl of water on your head without spilling! LOL~ 

Oct 05, 2008 05:52 AM #68
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Brad Andersohn
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Tara - you preach it lady!!  And keep on preaching it.  :-)

Oct 05, 2008 05:53 AM #69
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"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Blog-N-Roll Brad...

Did someone say shooting over here? :)

I'm really back here with instructions from BB to leave the following song with you. Apparently, I'm not the only one in this family that expresses themselves well with music :) 

TLW...ROAR!

Sep 18, 2009 10:04 AM #70
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Brad Andersohn
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TLW - Loved it!  Listened to the whole thing and it definitely soothed the soul.  Tell BB thanks, it was great talking to you both today.

BTW - I figured out why you go back to my old posts to do this.....  so when you check the notify me of comments, you don't get slammed with emails from the current stuff that get's me thrown under the bus!!  lol~  We'll see if I'm right by you coming back here to reply to this comment. If not, then it won't be the first or last time I was wrong!  roflmao!! 

Thanks again for the great tune.  I typed until it was over. :-)

Sep 18, 2009 04:21 PM #71
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"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

LOL...

You are dead wrong :)

I dig back on your blog so I won't dominate your comment streams with my nonsense. It's something Caleb once suggested I do. It's also a great way to see what you have buried back in AR heaven :)

I don't mind the emails. I wake up to 100's of emails everyday, most of them from AR. Once I check off a box, to be notified of comments, I very rarely uncheck it. It's my way of keeping my pulse on this Community. Many of The Members know I do that. And just as many mouth off at me because they know they still have my attention via my email :)

Damn song just ended. Just in time for me to grab some coffee and read the 100's of emails :)

TLW...ROAR!

Sep 18, 2009 10:36 PM #72
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"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

And...

This one is from me :)

Yah. I'm a huge fan of hers :)

TLW...ROAR!

Sep 18, 2009 11:11 PM #73
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

TLW is serenading EVERYONE with her embeds, isn't she?!  BTW--this is my absolute favorite tune of all times! 

As for keeping your finger on the pulse of AR--this is one that I struggle with because of the number of emails that come in--especially if the posts have been featured in the newsletters.  Talk about enundated with emails!  I want to keep up with them all but, just can't.  I applaud TLW for her devotion and having the ability to do this! 

Take care and have a wonderful weekend...

Debe in Charlotte

Sep 19, 2009 01:15 AM #74
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

OH--forgot to mention--I love your new photo!  Glad you inspired everyone to post a new one--that's just not something that I often think of doing!

Debe in Charlotte

Sep 19, 2009 01:17 AM #75
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"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Blog-N-Roll...

Isn't there some kind of Guideline that prohibits Debe from stalking me around the Rain? :)

Okay Debe...

This one is for you :)

TLW...ROAR!

Sep 19, 2009 01:24 AM #76
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"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Today's the big day Debe...

He'll be here any minute. I always knew this one would come back to his Mother :)

TLW...ROAR!

Sep 19, 2009 01:25 AM #77
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

LOL @ stalking YOU!  ;-)

I'm SO happy for you--I know I won't be hearing from you for at least a week now!  Your life is about to change so much and I am so happy for all of you.  I can't think of anyone who deserves this more than you, my dear.  I'm sure there'll be lots of hugs and kisses all aroud today--take lots of video and share with us when you come down from the clouds!

XOXOXO

Debe in Charlotte

Sep 19, 2009 01:42 AM #78
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Boy this ReBlog test sure got a lot of comments.  I'll have to call Tara and thank her.  :-)

Now it looks like I've been RainJacked by TLW and Debe.  It's ok though, I love them both!!  xoxoxox~

Sep 19, 2009 01:58 PM #79
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

AHH!  We love you too, Brad!  Hey, this is a great way to see how many folks still have this one bookmarked!  ;-)

TLW had a BIG day today so, I'm sure she's checked out for the weekend!  Her son is moving back and she is like a kid in a candy store right now.  I can't wait for the post telling us all about it!

Enjoy your weekend...

Debe in Charlotte

Sep 19, 2009 02:45 PM #80
Rainer
61,419
Tara Jones- Atlanta
Reel Productions TV- Real Estate Video - Dacula, GA
GA

I was wondering why a year old blog was getting so much attention! This is a great test.  BTW:  Thanks for the awesome song...that's enough to keep people coming back time and time again :-) 

Sep 20, 2009 12:57 AM #81
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Debe - I noticed TLW has been quiet here this weekend, but I know she'll get this email and be back to comment when things settle down at her home front.  I'm very excited she is getting to see her son.  Semper Fi baby!!  :-)

Tara - great to hear from you, yep, these two ladies have a way of diggin up my old stuff (actually your old stuff) and having fun with it.  Bless their hearts, they brought this post back to life.  :-))

Sep 20, 2009 12:13 PM #82
Ambassador
556,968
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

LOL...

You all know me so well. Although things haven't settled down I have my mornings before I'm invaded by Grand kids whose sole priority seems to be to keep me away from my computer. I'm having a blast Guys. The one thing I'd forgotten about here is that there's four children and only one Grammy. I'm spreading myself a bit thin but loving every minute of it. Semper Fi Baby. Semper Fi :)

TLW...ROAR!

Sep 21, 2009 12:36 AM #83
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