5 Ways to Advertise a New Listing - $10 Each

By
Real Estate Agent with RE/MAX Tri County

I don't like to spend a lot of time on the Internet figuring out ways to increase listing exposure.  I prefer to give that task to an assistant and spend my time pursuing new business and following up with current clients.  I do, of course, let my clients know all the things I have my assistant do to market their property!

The virtual assistant I use offers a wide range of services for new listings, $10 for each service:

      Virtual Tour with Realestateshows.com, linked to Trend and Realtor.com

      Craig's List

      Vflyer (flyer can be printed, and it gets sent to oodle, hotpads, OLX, backpage, google base, trulia, dothomes, vast, zillow, cyberhomes, yahoo, and geebo)

      Just Listed Postcards - Quantuum Mail (these are the least expensive cards she or I have found)

      Set up my website and/or Realtor.com to give me a monthly report detailing how many times each listing came up on someone's search, and how many times it was viewed.  I have the report sent to me so I can look it over before forwarding it to the homeowners.

The services above are $10 each for ReMax clients, through Elena Malfi, www.BehindEveryAgent.com.

 

Happy Marketing!
Pam

     

 

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Rainer
334,580
Tom Davis
Harrington ERA,DE Homes For Sale, $$ Save $$ Buy Today ! - Dover, DE
FREE Delaware Homes Search!, $$ Save $$ - Find Homes! Delaware Realtor

Certainly the more tools the better, good job.

Tom Davis

World Class DE Realtor

Aug 10, 2008 02:19 PM #1
Rainmaker
765,655
Thom Abbott
MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

Pamela....thanks for the reminder that I really need to move some monies around and have an assistant do some of these tasks for me. I'm going to check out your VA! I found one last year at the NAR convention in Las Vegas, but they wanted me to agree to a minium of 20 hours per week of work...which I was not comfortable with..so..have not used them!

Thanks!

 

Aug 10, 2008 02:20 PM #2
Rainmaker
449,873
Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY

Pamela~ I agree with using a VA.  They are much quicker at doing these things than I am!  Too bad she is only for Re/Max agents .........

Aug 10, 2008 02:23 PM #3
Rainmaker
341,671
Eric Reid
Renaissance Realty Group of Keller Williams Atlanta Partners - Lawrenceville, GA

Not only are you building smart marketing tools but smart time management systems and the cost ratio to the income potential is a no brainer

Aug 10, 2008 02:25 PM #4
Rainer
62,016
Denise Shockey
RE/MAX Aerospace Realty - Cocoa Beach, FL
Cocoa Beach, Brevard County Florida Real Estate

Hi Pam. thanks for the great tip.  Have you ever used them for lead management? It makes sense, thanks for sharing.

Aug 10, 2008 02:29 PM #5
Rainer
25,794
Pamela Bless
RE/MAX Tri County - Hamilton, NJ

Vickie - my VA is most experienced with ReMax websites, that's why the price guarantee is for Remax agents.  I think she would work for agents from other companies as well - she is pretty sharp and I don't think ReMax websites are that much different from other companies'. 

 

Aug 10, 2008 02:29 PM #6
Rainer
25,794
Pamela Bless
RE/MAX Tri County - Hamilton, NJ

Denise - the VA I use is extremely familiar with Lead Street.  She set up my leads so I could accept them on my cell phone, and she checks them daily.  If they leave a phone number she contacts me with it, if they just leave an email address she sends them a personal email (from me.)  Other agents at my office have asked her to set up automatic emails for their clients to receive, and some have asked her to take each new lead and put their search criteria into Trend and let them know that I (she) will be emailing them the latest listings from the Trend MLS that meet their needs.  Good luck with her, or whoever you may use!

Aug 10, 2008 02:47 PM #7
Rainer
62,016
Denise Shockey
RE/MAX Aerospace Realty - Cocoa Beach, FL
Cocoa Beach, Brevard County Florida Real Estate

Thank Pamela!  I appreciate it very much.

Aug 10, 2008 02:50 PM #8
Rainmaker
93,667
Dianne Deming
RE/MAX Realty Group - Rehoboth Beach, DE

I don't mean to sound really, really behind the times, but what is a virtual assistant?  Is it a person or a program?  It sounds like a person who works with online marketing.  Am I close?

Aug 10, 2008 03:00 PM #9
Rainer
15,155
Roger Billeci
Real Estate Investments - PropertyQwest.com - Alamo, CA

Pam - nice post, great topic!

Another great source for creating advertisements for your properties is Postlets.com (services are very similar to vFlyer).

We are a small real estate investment company, Property Qwest - http://www.PropertyQwest.com, and we use the ads that we create in vFlyer and Postlets.com to post to classified ad sites such as Craigslist.com and Backpage.com as well.  From our experiences, Craigslist.com provides the best exposure.

Within the ads that we have created, we link to a Virtual Tour (RealTourVision creates the Virtual Tour and provides a tracking URL with their services) displaying the home that we have renovated and are reselling below market value.

Pam - thank you again ... enjoy the rest of your weekend!

Aug 10, 2008 03:02 PM #10
Rainer
4,346
Monica Pineda
RE/MAX Horizon - Elgin, IL
RE/MAX Horizon - Elgin, IL Real Estate

Thanks for the great tips!

Aug 10, 2008 03:23 PM #11
Rainer
25,794
Pamela Bless
RE/MAX Tri County - Hamilton, NJ

Denise - yes, you are close!  A virtual assistant is an assistant who works from home instead of in your office.  The benefit to realtors is that you can hire someone experienced in real estate advertising, marketing, Internet listings, newsletters - whatever you want to use an assistant for - and you don't need to offer them full-time employment to keep them.  You many only need 10 hours of work per month, but the VA may have 10 clients who each need 10 hours a week from him or her.  The VA can make a full-time income and the Realtors only pay for the hours that they need.  Hope that helps!

Aug 11, 2008 02:20 AM #12
Anonymous
Anonymous

Great to know you have a VA you  know and trust. I think there is an advantage because they are experts in what they do andt away from looking someone in the face and knowing they are working on what you have asked them to do and not wondering about it. I like the fee per job because you don't wonder if they are wasting your time. They are wasting their time if they aren't doing what they are supposed to.

Aug 11, 2008 02:41 AM #13
Rainer
78,168
David Slavin
Keller Williams Premier - Katy, TX
CDPE, ABR, SRES Keller Williams Premier

Great advice for those that don't have the know how to get the word out.

Aug 11, 2008 05:39 AM #14
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