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Letter to my sphere of influence that had a HUGE impact...

By
Real Estate Agent with Baird & Warner

I had been to a "By Referral Only" seminar with Joe Stumpf who talked about sending a letter to your clients that spoke about something that would touch them...something they would really think about.  He called this a "letter from the heart.".  Around Father's Day, 2006 I sent the following letter out to my sphere of influence.  It did really come straight from my heart, and I still get many comments to this day about the letter.  I know I've gotten a lot of business just by telling my clients a little bit more about me as a person.

A PROUD MOMENT FOR A DAD - Father's Day 2006

From your personal Real Estate Consultant, Greg Anderson

Today wasn't going to be any different from the other birthday parties or social gatherings that this angelic bundle of energy attended with her parents.  Just six years into her life, she was so uniquely pretty, with beautiful hazel eyes, wild sandy-blonde hair, and wearing her formal party dress that she was insistent on wearing to the "casual outdoor birthday party" she had been invited to.  Momentarily looking at her, you wouldn't know that she struggled daily with her Attention Deficit Disorder and Autism issues.  She was, as usual, very apprehensive about going- her heart wanted to go, but her past experiences and brain signaled her otherwise.  There'd be a Piñata, lots of kids, loud noises, and activities that that would be physically and mentally challenging for her to keep herself "together" and composed.

From dad's point of view, there'd be the constant "melt-downs" to deal with, the strange looks from others and, of course, the almost perfectly predictable early exit from the party.  Was her dad up to it today?   His wife was out-of-town, and he had his three-year-old boy to take with, too. Was this dad insane for choosing to go?  What was he thinking?  He knew how these types of events usually ended up.  He knew the likely negative outcome that would ensue. 

If you've ever walked on a thin layer of ice over a deep body of water, you know the feeling of worry, as you carefully try to maneuver the ice.  Small cracks start to appear.  You hope that the small cracks don't suddenly splinter off into a large crack.  You struggle to pay attention to anything else but the job at hand - making it across the ice in one piece, and then back to the comfort of your home.  Today was going to be another walk across that icy lake...not knowing the outcome that would prevail.

The arrival to the party was purposefully timed to be after the Piñata.  This avoided some of the usual problems encountered, i.e. the little girl's extreme anxiety, not being able to wait her turn in line, and the worry of whether or not she'd get any candy.  Many guests were out mingling in front of the home on this warm summer afternoon.  There were kids of all ages to play with, and there was the usual hope in her dad's heart that at least one of these kids would want to want to play with his little girl...maybe someone who had an imagination like her; maybe someone who doesn't mind the constant chatter about nothing; maybe someone who didn't mind moving from activity to activity every couple of minutes.

As expected, most of the kids stayed in their own groups, kind of avoiding her if they could.  Her younger brother went off and found a group of kids to play with almost immediately.  She mostly played by herself, not realizing any feelings of loneliness...just enjoying each moment; exploring by herself.  It always seemed to be her natural instinct to play by herself.  Her imagination, often times, was a bit too much for other kids to understand or be interested in.

As the late afternoon progressed into evening, there on the driveway appeared a younger boy in a wheel chair.  He hadn't really been noticed up until now.  Probably about eleven years old, he had been seeking shelter in the garage with his family; avoiding the powerful sunlight reaching down from the sky that day.  It was written all over his face how he was feeling.  He was longing to play with the other kids, but pretty much seemed stuck in the driveway area with his parents and a relatives. 

Then...I watched.  Out of the corner of my eye, I could see my little girl, Lydia, purposefully approaching the young boy's wheelchair.  She immediately introduced herself.  This young boy's face lit up as if he had just come into contact with a lifelong friend he hadn't seen in years.  Is she really taking an interested in ME, he thought?    "Lydia is my name!" she stated.  "What's yours...?"  Wow!  I've got a friend who likes to talk with me, he thought.  "Jerry is mine", he stated back ever so humbly, but with much enthusiasm.   "Want to play hide-n'-seek?" she asked this boy with much anticipation.  While staring right into her innocent hazel eyes, Jerry practically jumped out of his wheel chair and emphatically stated "yes, I would!!!"  "FINALLY... someone who wants to play with me!" he thought. "Well then, go ahead and hide!" was Lydia's next statement to her new found friend.  Jerry definitely hid, and then he hid some more, and then some more; sometimes behind a car, behind a tree, behind a person...wherever he could maneuver those big round wheels of his wheelchair.  Then he switched roles with Lydia.  I watched the two of them intently as the night went on.  Each one was feeding off of the other.  I watched later as Lydia asked him if she could take him for a walk, set up his table utensils for him, get him some food, and even serve him dessert.  As the party was coming to an end, Lydia spotted some of the leftover candy from the piñata and gave it to her new found friend.

As Jerry was helped by family members aboard his specially equipped van, I watched as the two kids kept their eyes locked on each other waving goodbye.  I thought about how nice the drive home was going to be for Jerry, pondering all the exciting things that he and Lydia had done.  I was excited to tell Lydia how proud I was of her for having such a good heart for someone in need.  I wanted to compliment her on how well they played together.  Here were two kids with major disabilities not even realizing the impact they were having on each other.  Two kids, although disabled in different ways, overcame their disabilities and made each other's night one to really remember.  This night they did just what other kids do at parties.  They just played and had fun with each other!

Wow!  The innocence of a child!  To this day, I don't think that Lydia really knows the extent of what her gracious heart did for Jerry that evening.  What I do know is that it was no coincidence that Lydia and Jerry were put together that summer afternoon in 2005, at that residence, and in that driveway.  It was also no coincidence that my son, on that day, was at his very best behavior and had a great time playing with a group of kids he had never met before.  This allowed me time to watch the entire two hour interaction between Lydia and Jerry as if I was watching it on the big screen.  As Father's day quickly approaches, I will always think back to that day and thank God for sending me such a special child in Lydia and a special son in Luke.  I'm so proud of both of them. 

Some of you have had the pleasure of meeting my family, but if you haven't, now you know a little bit more about us.  I'd love to tell you that life is perfect for me every day, but I'll bet it's probably not much different than the days you encounter...some great, some o.k., and some not good at all.  Life offers us many struggles and challenges to overcome, but it's in those special moments of our life where we encounter feelings of love, happiness, enthusiasm, and purpose.

Greg Anderson

Father's Day 2006

 

Dave Woodson
Dave Woodson - Chesterton, IN
Not the Average Agent

Greg great story daugthers are the greatest.  I love libertyville,  I lived in Grayslake for about e years in the mid-90's

 

Dave

Aug 10, 2008 04:23 PM
Greg Anderson
Baird & Warner - Libertyville, IL

Thanks Dave.  Looks like you love being a dad, too.  Cute daughter!

Like your website. 

Greg

 

Aug 10, 2008 04:30 PM
Erik Hitzelberger
RE/MAX Alliance - Louisville REALTOR-Luxury Homes - Louisville, KY
Louisville - Middletown Real Estate

Greg - This is a powerful article.  As a father of 2 children who have special needs, I was deeply moved in reading your experience.  You conclusion is perfect.  Some days are great and some days are tough, but it is the little moments that make all the difference in the world.

Aug 10, 2008 04:32 PM
Heather the Realtor Orlando, Lake Mary
LemonTree Realty - Orlando, FL
First Time Home Buyers, Bank Owned Homes

Very great letter and touching. I told my dad the other day that I was sitting in a class and thought to myself he was profound and wise and felt I should tell him now while he was alive that I felt that way. My dad called me later that night to tell me had been emotional all day that those simple words made his life. Fathers are a wonderful part of every childs life.

Aug 10, 2008 04:33 PM
BethAnn Long
RE/MAX Inland Empire - Spokane, WA
Realtor, CRS, e-PRO, CLHMS Spokane Wa Real Estate

Outstanding. I will be writing a letter from the heart tomy sphere.

Thanks for sharing this GREAT IDEA.

BethAnn in Spokane

Aug 10, 2008 05:11 PM
Mark Richards
Cherry Creek Properties - Castle Rock, CO
Castle Rock/Denver Real Estate

thanks for the fantastic idea. we need to concentrat a little more on our sphere.

Aug 10, 2008 05:38 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

I have been using letters from the heart for several years and have had great results from them. 

Yours is tremendously touching and well done though in following Joe's example, you might add a call to action at the bottom, ie. Do you have any stories of your child's innocence and how it brought joy to another?

Aug 10, 2008 05:45 PM
Greg Anderson
Baird & Warner - Libertyville, IL

Thank you all for the kind words.  I loved sharing it and hope it gives you some ideas and also helps you put life into perspective.

Erik, It's amazing to find someone else who can relate (especially someone who is also a Realtor).  Hang in there!  I'm right their in the trenches with you.

Heather, I'm glad you made your dad's day (and I'll bet it was more than his day that you made).  Way to go!  I hope Lydia says that to me when she's grown up.

BethAnn, your response made it that much more satisfying that I shared.  What kind of story will you tell from your heart?

Mark & Wendy, you're right...we ALL need to concentrate more on our sphere.  They are what keeps us all in business and makes our appointments so much easier (especially people who are referred to us by our sphere).  I can 100% tell you that almost ALL my business is because of my constant keeping in touch with my sphere AND updating it/organizing it/keeping it accurate.

Sincerely,

Greg Anderson

Aug 11, 2008 12:53 AM
Melissa Evans
Coldwell Banker Platinum Partners - Beaufort, SC
Beaufort SC Real Estate

Wow, what a letter. I think it is sometimes hard for us to open ourselves in that way, but certainly helps others to relate to us.

Mar 12, 2009 11:57 AM
Greg Anderson
Baird & Warner - Libertyville, IL

Thanks for the comments, Melissa!  It's a real tight rope...we want to be perceived as professional, but we also want people to know our softer sides sometimes.  Hope business is well for you!

Greg

Mar 13, 2009 05:30 AM
Not a real person
San Diego, CA

Joe has it right. I like to do it on a monthly basis, usually making it the headline story and then including helpful information about real estate, home inspections, safety in the home, etc.

Best wishes!

Nov 16, 2009 08:56 AM