Welcome to the neighborhood "Block Party"

Real Estate Agent with Next Generation Real Estate Services

For the clients that we represent who are purchasing a home we ask them if they would like us to throw them a Welcome to the Neighborhood "Block Party" as their closing gift.  We send invites out to all of their neighbors announcing that our clients would love to meet their new neighbors, as well as sending invites to our client's guest list for their close friends/family.  It doesn't take place of their housewarming but instead shows all of their friends and family where the home is and we get to meet all of them as well as any neighbors that show up.  We then create some gift baskets (could get them donated from other sources) and have everyone sign a guest book (to be left for the buyers with their neighbors contact info on it) and do a raffle for the first RSVP, first person to the party, etc.

Of course, we provide simple food/drinks and have a couple of boxes we just keep in storage with our "party supplies" in them.  We have a couple of carnival games for the kids, tablecloths, containers for food, etc. so it is very easy to coordinate.  We also put flyers on the community mailboxes for added advertising and never let anyone inside the home (except the garage if it is inclement weather). 

What it gives us is a list of contacts, interaction with people who know someone who is happy with our services, introduction to their possible referrals and a few photos of our clients in front of their new home.  There is nobody in our area that does this and we have done a few and got good response, especially those that have kids that they wanted to meet the other kids in the area quickly.


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Lindsey Hasford
Edina Realty - Elk River, MN
Bringing you home...

I don't know why but I'm thinking of juice boxes and hotdogs. You are probably shooting for a group of neighbors over the ripe old age of 10! I like the idea. It's great to offer a home-warming party and partner up with their lender. I keep meaning to put one together and just haven't!

Aug 11, 2008 02:38 PM #1
Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

This is a great idea!  Not only does it help the family get to know their neighbors quickly and easily but you also get client prospects in the bargain! As for the kids, we all know that they make friends faster and easier than adults for the most part but putting them together with other kids in their neighborhood makes it happen much faster!  Great!


Aug 11, 2008 11:01 PM #2
Hurst Real Estate & Auction - Morristown, TN

This is the best idea yet that i have read.  by getting a guest list you are getting a referral list and that is what this business is all about.  expanding your sphere.  Wonderful!!!!

Aug 15, 2008 03:52 AM #3
Clint & Mindy Cronic
Next Generation Real Estate Services - Redding, CA


As a lender you could partner up with your favorite Realtors to help offset expenses and get advertising for both of you and maybe even meet people in the neighborhood thinking of refinancing or changing homes.  Just an idea...

Aug 15, 2008 04:01 AM #4
Nicky Dou
Keller Williams Market Pro Realty - Fayetteville, AR
The BEST REAL ESTATE AGENT in Northwest Arkansas

Thats a great idea! I will be trying that soon. I have done housewarming parties but this seems more fun and casual!

Aug 20, 2008 09:48 AM #5
Lara O'Keefe
North Texas Home Finders - McKinney, TX

What an incredible idea!

Aug 20, 2008 01:54 PM #6
Kent Simpson
Realty One Group Mountain Desert - Tucson, AZ
Real Estate Is About People

That sounds like fun AND a good business idea.  Good on yer Clint & Mindy! (as my Aussie friends say)

Sep 05, 2008 03:16 PM #7
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

This sounds like a lot of fun, and you get to be the hero by introducing your client to their new neighborhood.

Sep 05, 2008 06:55 PM #8
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