Getting quality leads from your websites?

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Services for Real Estate Pros with eAdsByOwner.com

In today's real estate world it appears that most realtors are using personal or company websites to showcase their property listings with photo's to attract more buyers, tenants and sellers. (This is a great tool, it's inexpensive to get a website, hosting, etc.) Also we all like to tell the world about our experience in real estate and our dedication we have to our clients. Furthermore, this has the potential to be just that, having the world know you are a professional realtor and a darn good one at that and also showing off all your listings!

But there is one little problem that most of us are having. Getting people to our sites without spending more than we are earning. If anyone out there has any advice for all of us in the Active Rain Real Estate Network, please let us know. 

Your Florida Friend and Realtor,

Dennis 

http://www.EadsByOwner.com/

 

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Rainer
49,020
Please visit LinkedIn Instead
This social network is no longer updated. - Autaugaville, AL

Here are some quick hints:

1) Learn HTML

2) Get a template site

3) Buy a book or subscribe to some news feeds about SEO

4) use HTML to develop a lead capture page

5) blend it all together as needed.

By learning markup language yourself, you save a ton of money that you would otherwise have to pay someone to design and maintain a site for you.  But then, it becomes your job.  Good luck. 

Sep 01, 2006 02:22 AM #1
Ambassador
927,818
Kristal Kraft
The Berkshire Group Realtors - Denver, CO
Selling Metro Denver Real Estate - 303-589-2022
Rory is 100% right.
Sep 01, 2006 02:29 AM #2
Ambassador
533,535
Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life
There are a couple of points Rory made that I didn't consider.  Thanks!
Sep 01, 2006 02:44 AM #3
Rainer
91,456
Eileen Landau
BAIRD & WARNER, NAPERVILLE - Naperville, IL
ABR, CRS, e-PRO

Drive traffic to your website(s) thru several mediums:

Print

Post Cards

Radio/TV

VM Messages

E-mail stationary

Blogs

Podcasts

Video

PPC

Sep 01, 2006 03:29 AM #4
Rainer
11,399
Terry Moravec
Keller Williams Premier Realty - Blaine, MN
I have had the best success with "stealth" or unbranded sites. These site offer information (CMA, e-mail listings, etc.) if you sign up. The difference is there is no agent branding, so people are much more likely to sign up. Using google AdWords pay-per-click to the tune of about $300/month I get 2 or 3 leads a day. The prospects are given the info they requested and put on a e-mail drip campaign for the rest of their natural lives (or until they opt out, which ever comes first). I started with RealPro Systems, but because of the expense and a bit of geek-ness on my part, I built a couple stealth sites myself and now use those. If you want to take a look, they are HouseHuntWizard.com and HomeValueWizard.com
Sep 01, 2006 03:41 AM #5
Ambassador
582,397
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

1. The most obvious and basic thing is to advertise and brand your website into all of your materials.

2. Ensure that your website is user-friendly and contains helpful resources, tools, and info that will make your clients want to come back regularly.

3. Send out postcards a couple times a year to promote your website,

4. Specialize as much as you can in your market, and promote that speciality on your website.

5. There are many very inexpensive websites that can list your website in their directory ($25 per year) which will increase your search engine ranking.

6. Network with other agents and get them to put up a link to your website on their website.

You can check out my website, www.KitsapLife.com for some ideas.

Sep 01, 2006 05:49 AM #6
Rainer
97,531
Christopher Smith
TREGO REALTY - Cedar Rapids, IA
Eileen, I like your comment, as your website URL should be on everything, and Rich, you had good ideas as well.  Good post!
Sep 01, 2006 06:33 AM #7
Rainer
125,467
David Eiglarsh
Eiglarsh Realty - Weston, FL
CRS

If you want to promote your site on a "grand" scale, you'll need to have lot's of content about the city(s) you service and information related to real estate. This is custom written material, not copied stuff. The search engines will "crawl" your site and list your site. Then when someone types "Anytown Real Estate" you're site will be listed. It will take about 6 months to get to the top of the list.

Sep 01, 2006 07:15 AM #8
Rainer
2,843
D. Hynes
eAdsByOwner.com - Miami, FL

Keep the great information coming!! 

I would also like to thank all of you that took the time to provide some very good information that will help me and the people I work with and I'm sure a few others out there.

Thank you and thank you Active Rain,

Dennis

Sep 01, 2006 10:51 AM #9
Anonymous
Goran

We have recently added a lot more listings (increased from around 5 to around 20) and we use craigslist as an example to promote them.  We are now getting several good buyer leads on a weekly basis.  The website starts the email campaign automatically and let us know by short message to the cell phone when someone is registering.  It works really well.  I personally spent 6 months reviewing different vendors.  Before that we nothing - only had Coldwell Banker website.  We're in the process of converting the website to something that looks a little more pleasing.  It works well though.  The service we use comes with a coach and one unbranded and one branded site.  We have had more than enough business to utilize all the recommendations by the internet coach.  Bottom line, listings provides a lot of buyer leads. 

Another thing to add is that we're creating a website for each listing we take.  This is a separate company.  Those website are promoted in the newpaper, realtor.com, brochures, sign riders etc and all this traffic increases the hits on our website.   

  

Jun 15, 2007 02:50 PM #10
Rainer
2,843
D. Hynes
eAdsByOwner.com - Miami, FL
Thank you Goran. That is great infomation.
Jul 25, 2007 08:11 AM #11
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