Debunking 9 SEO Myths

By
Services for Real Estate Pros with VIO Media Group/ HItxt.com

Search engines may not be mythical creatures bred for their skills in magic, but they are constantly engulfed by marketing myth.  That is simply because the rules change almost daily.  The rules you knew from late 2007 have changed and will likely change again before the year is out.

The points below specifically address Search Engine Optimization.  Some of the tactics below, such as video marketing outside of context,  are effective outside of an SEO strategy.  Google and the big engines are making page rank more and more difficult, hopefully these tips help.

 Search engine submissions are worthless. Once your site is
indexed, it’s over. Mission accomplished.

 Directories are no longer a good source of quality one-way links.

 Article submission sites are so inundated with content that any
new articles will be buried on Page Rank 0 pages forever.

 Press releases are nice if you just cured cancer but they don’t
help you reach your target audience.

 Diverting traffic from blogs is called spamming. It will get you
banned from any decent blogs (the only ones that matter).

 For an RSS Feed to work, you need relevant, well-written
content that is regularly updated for your core audience.

 Social bookmarking is great IF you to have something of
value to post. You need your own blog to do this effectively.

 Getting permanent, one way backlinks from other sites is
ideal, but the only way to get them is to write customized,
individual e-mails aimed at target sites of value.

 Using video clips to promote your business is effective IF
you place the videos within the context of your blog. Placing
them in social media sites is not going to have the desired effect.

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Rainer
105,859
Travis Newton
Salem and Bend Oregon FHA, VA & USDA 503.931.4490 - Salem, OR
FHA, USDA, VA, LOAN EXPERT - Salem OR Homes For Heroes SALEM OREGON

Thanks for all the info, I wondered about some of those.

 

Thanks

Aug 11, 2008 08:10 AM #1
Rainer
43,628
Toni House
Keller Williams Realty- Red Stick Partners - Baton Rouge, LA
Realtor, Baton Rouge Real Estate Expert

Michael, Great list thanks for clearing things up!  And you just saved me a lot of time in relation to the directories!  I had collected a list of directories and was going to get started on it this week!

Aug 11, 2008 08:30 AM #2
Rainer
30,755
George Wilson
Raleigh Cary Realty - Raleigh, NC
Raleigh Cary Realty 919 439 0965

I am really trying to figure out the best way to get in front of those internet buyers beginning their searches.  This will help!

It is always changing.

Aug 11, 2008 08:52 AM #3
Rainer
20,345
Mauricio Navarro
AOVZ.COM - Miami, FL

Michael, Thanks for the info.. I always thought the article directories didn't really work becaus of all the content out there..

- Ontario Mortgages

Aug 11, 2008 09:29 AM #4
Rainmaker
223,065
Mother Lode
Real Living Sugar Pine Realty - Sonora, CA
Real Estate Master

"...the rules change almost daily.  The rules you knew from late 2007 have changed and will likely change again before the year is out."

I appreciate this insight and didn't realize this. Thanks for passing it along.

Aug 11, 2008 09:45 AM #5
Rainmaker
986,178
Will Nesbitt
Nesbitt Realty at Condo Alexandria - Alexandria, VA
Nesbitt Realty is a family-run brokerage.

Amen brutha!

Aug 11, 2008 12:16 PM #6
Rainmaker
395,016
Elizabeth Cooper-Golden
Huntsville Alabama Real Estate, (@ Homes Realty Group) - Huntsville, AL
Huntsville AL MLS

Michael,  Maybe if you keep explaining all of this SEO "stuff", I'll someday understand it all:)  Being fairly new to the social networking scene, I find it difficult to understand ALL of it.  Love your posts. Thanks for taking the time to explain and share all of your knowledge. It REALLY does help me:)

Aug 11, 2008 01:00 PM #7
Rainer
22,226
Robert Dawson
Top Search Result - Charlottetown, PE
SEO

For Google it all comes down to content and quality incoming links as far as I'm concerned.  With good content, the links naturaly come... so it's good combo.

Aug 11, 2008 01:14 PM #8
Rainer
10,938
Marsha Willingham
Central Coast Realty Group - San Luis Obispo, CA
Selling San Luis Obispo Country Club Estates

'Getting permanent, one way backlinks from other sites is
ideal, but the only way to get them is to write customized,
individual e-mails aimed at target sites of value.'

.....What is this?  Does it mean writing emails to these other sites to get reciprocal links? Such as: "I'll post your's if you post mine."

 

Aug 11, 2008 02:03 PM #9
Rainer
225,598
Diane Bell, Hilton Head Real Estate, Bluffton
Charter 1 Real Estate, Hilton Head, Bluffton, SC - Hilton Head Island, SC

Very helpful information---thanks for the update.

Aug 11, 2008 02:07 PM #10
Rainer
3,865
Kevin L. Swann
Swann Real Estate - Fargo, ND
CCIM

Ditto on the backlink question. I've gone both email and phone and have had very little success, actually none, Any chance you could give us some direction on letter content and phone script? 'Cuz obviously I'm using the wrong words! Thanks!

Aug 12, 2008 01:44 AM #11
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Rainer
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Michael Ouellette

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