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REO Marketing?

By
Home Builder with CSR

I was recently given a list of contacts in REO departments of banks. I was told that I should contact these contacts and get on their lists of approved vendors. Has anyone out there done this and does it really work?

 

I am spending a great deal of time marketing to real estate agents and mortgage brokers for business. Although many know me and pledge their business to me, most of them don't have it to give. Short sales make up at least 50% of my business now. Who else is marketing? I know title reps are and I know that every Realtor wants to be the agent the lenders go to to dump their REO's. Is this a real opportunity or not?

While I'm at it, what do you all think of the new proposals that the DOI is proposing regarding putting the screws to title companies, by further restricting their affiliated business relationships and tightening their ability to crack down on kickbacks? Is this going to be good for the consumer or deadly for the industry? Even the DOI acknowledges that this may cost up to $725 million to comply and that some companies will be put out of business by these new rules. Obviously it'll be the smaller guys that are killed. The giants will just lose some more of their profits. Is putting businesses out of business good for business? I wonder!

So with lender's REO departments being so busy and the title industry about to be further consolidated and then new RESPA reforms that threaten every little settlement service provider in the country, I am starting to see a pattern. While the country is in a slump and people are losing their homes, let's blame it on the little guys and take this opportunity to shut em down and increase already ballooning market share for the big guys.

 

Is consolidation really good for consumers?  At what point do we recognize that in order to be consumers, we must have jobs. You won't have many consumers left if you are putting them all out of busienss.

So how about those REO lists, anyone have any idea how to get on them?

Comments(4)

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Lanre-"THE REAL ESTATE FARMER" Folayan
ERNAL REAL ESTATE GROUP with Samson Properties - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Im parked here for comments. I have signed on to just about every vendor you can think of and so far,no luck. Have a great weekend. Great post.

Sep 05, 2008 08:08 PM
Es r
CSR - Huntington, TX

Thanks Lanre

Sep 10, 2008 06:04 AM
Karen Hurst
RICOASTALLIVING.COM - Warwick, RI
Rhode Island Waterfront!

Try this, just make sure it is actually an REO company first. Should keep you busy for awhile:)

Sep 10, 2008 02:15 PM
John Bethell
John Bethell Title Company, Inc. - Bloomington, IN

Christian: Most of the REO title & closing business is now handled by either title underwriter default services divisions (i.e. First American Default Services) or by title agencies owned by the law firms conducting the foreclosures. Sometimes, the work will get subcontracted so their might be an opportunity there. There's often friction between the underwriter's direct ops and the default people so the local direct operation competitor of yours doesn't necessarily have a lock on this business. There are some REO national trade groups so you might also look around for those.

 John Bethell

Sep 10, 2008 08:44 PM