YOU WANT TO SELL YOUR CONDO...CALL A HOME STAGER!

By
Home Stager with Design To Market LLC

 

Design To Market

We have had a lot of opportunities in our nearly 5 years of home staging in Cincinnati and Northern Kentucky to work with condominium owners in preparing both their owner occupied and their vacant condominiums. 

There are unique challenges faced by condo owners that make staging a compelling solution.

  1. DIRECT COMPETITION!  How often do you see several "face off" options in condo developments where floor plans and pricing are similar with the WOW! factor offering the most significant advantage.
  2. FLOOR PLANS!  Often the open floor plan concept and the need to live creatively with smaller spaces drives the need to stage vacant condos to show prospective buyers the livability of the space.
  3. DECOR!  Tired doesn't sell when the competition down the street might have a new coat of paint and updated light fixtures.  It is smart to set a budget and do some low cost upgrades to improve your standing against the competition.  A stager can help you make wise spending decisions.
  4. CONDO FEES!  High carrying costs are a compelling motivator to push for a faster sale and putting your best foot forward is the way to get there.   

 Design To Market has been staging homes in Cincinnati and Northern Kentucky since 2004.  For more information about this project and our  other Cincinnati home staging services please call us at 513-265-0952 or visit our website at www.designtomarketllc.com .

 

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Rainmaker
342,709
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

Jo:  This is a good post, and condo sellers should pay attention.  I usually print out the MLS photos for neighboring condos - usually from the same complex - to share with t he sellers when I'm doing a Staging consultation.  They get a good idea of what their place may look like if they DON'T Stage!  Messy and cluttered small spaces really don't look good...Happy Staging - Julie

Aug 12, 2008 12:28 AM #1
Rainmaker
325,307
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Pasadena, CA

Hi Jo: Great post! Ripe for reblogging;o)) All condos should be staged especially if there are other units for sale in the same complex. I like Julia's idea of printing out MLS photos of the other condos for sale so they can see what they are competing against.

Aug 12, 2008 01:04 AM #2
Rainmaker
122,929
Jo Potvin
Design To Market LLC - Cincinnati, OH
Home Staging Cincinnati - Design To Market

Julie-Great idea with the MLS photos.  That can work both ways.  The neighboring photos might look great and it helps the seller understand their need to be competitive.

Aug 12, 2008 09:04 AM #3
Rainmaker
122,929
Jo Potvin
Design To Market LLC - Cincinnati, OH
Home Staging Cincinnati - Design To Market

Michelle-I can't wait to see how the reblogging works...thanks for the comment!

Aug 13, 2008 07:25 AM #4
Rainmaker
325,307
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Pasadena, CA

Jo: I thought this was a good post and should rise to the top once again. Condo sellers are probably having the toughest time in this market and staging can help them.

Oct 08, 2008 05:26 PM #5
Rainer
122,297
Michele Hess
Simply Staged Inc. - Rockford, IL
Home Stager Rockford - Simply Staged Inc

Jo, great post!  All key considerations when selling a condo.  When they have a choice of similiar units, you need to give them a reason to select your condo.  Staging can differentiate you from the competition. 

Oct 08, 2008 11:11 PM #6
Rainmaker
122,929
Jo Potvin
Design To Market LLC - Cincinnati, OH
Home Staging Cincinnati - Design To Market

Michelle and Michele,  Thank you for your comments.  I have found that the condo market is especially in need of staging in these competitive times.  Not only furniture in a vacant but we have also coordinated contractors as they work to cost effectively update units with paint and light fixture upgrades.

Oct 08, 2008 11:29 PM #7
Rainer
140,655
Phyllis Pafumi
ReStyled to Sell Home Staging New Jersey - Old Bridge, NJ
ReStyled to Sell Staging Homes NJ

Thanks for the post and yes CONDOS, TOWNHOMES, ANY HOME can benefit from staging in this market. This condo looks fabulous. THis is the time that all properties need staging to RISE above the competition

Phyllis Pafumi

Oct 13, 2008 10:57 AM #8
Rainmaker
122,929
Jo Potvin
Design To Market LLC - Cincinnati, OH
Home Staging Cincinnati - Design To Market

Phyllis,  Thanks for the feedback.  We have found that the the competitiveness of the condo market continues to drive the need for staging!  Jo

Oct 13, 2008 12:53 PM #9
Rainmaker
290,574
Kathleen Lordbock
Keller Williams Realty Professionals - Baxter, MN
Keller Williams Realty Professionals

Especially when all other things are equal in similar units - the one that shows the best will sell the best.

Oct 13, 2008 05:06 PM #10
Rainmaker
122,929
Jo Potvin
Design To Market LLC - Cincinnati, OH
Home Staging Cincinnati - Design To Market

Kathleen,

With the increasing competitiveness of the market your comment can also apply to houses.  When several similar homes in a neighborhood are on the market the similarity of floor plans can drive the same challenges.  Jo

Oct 17, 2008 05:21 PM #11
Rainmaker
271,023
Cathy Lee
CL Design Services Home Staging - Danville, CA
ASP, IAHSP, RESA Danville, CA

Lovely work-nice color palette and great post JO!

Oct 17, 2008 06:16 PM #12
Rainmaker
143,597
Michelle Pimentel
Empire Home Staging Solutions - Upland, CA
ASP, IAHSP Empire Home Staging

Jo,

What a difference you have made for these condominium owners!  Without the assistance of a professional home stager, selling a vacant or occupied condo can be very difficult.  Your work speaks for itself...just beautiful!

Oct 17, 2008 06:22 PM #13
Rainmaker
212,529
Terrylynn Fisher
Dudum Real Estate Group - BuyStageSell.com - Walnut Creek, CA
HAFA Certified, EcoBroker, CRS, CSP Realtor, Etc.

I have a condo complex where I've sold alot of condos over the years.  And the staging sales talk is alot easier when they have such vivid examples of the differences between staged and unstaged right in their own floor plan.  Good job.

Oct 17, 2008 06:23 PM #14
Rainmaker
639,475
Cindy Bryant
Redesign Etc. Home Staging - Houston, TX
"Houston Home Staging Pros"

I staging a 5 story condo this weekend.  I like the lighter colors with the dark table.  I just looked at a light colored sofa today, now you've convinced me to get it for this new project!

Nov 20, 2008 04:40 PM #15
Rainmaker
325,307
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Pasadena, CA

Jo: This information is more important than ever. The more challenging the economy and real estate market get, the more important it is to hire a professional home stager, especially when you are trying to sell a condo.

Nov 28, 2008 03:43 PM #16
Rainmaker
41,980
Ashley Whittenberger
Ashley Whittenberger Fine Art - Austin, TX

Amen! We've staged a multitude of condos in the last 2 months. Recent feedback we got from one downtown project...

"I showed your unit yesterday, absolutely one of the nicest in the building. It actually is nicer than mine..LOL. My client is sleeping on it but wanted to thank you for having such a lovely unit to show!!! Thanks again!" -Rich

Staging works!

Nov 29, 2008 01:43 PM #17
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Rainmaker
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Jo Potvin

Home Staging Cincinnati - Design To Market
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