Let's all try this, what the heck? Marketing tip from the ERC, Coffee Project

Real Estate Agent with Exit Realty DTC 003887

Hey all,

I was reading the ERC just right now and wanted to share this little news clip.  We could try this, maybe once a week and see what sort of response we get off of it.   It would have to be Starbucks drive through though.  Let me know your thoughts.

Looking for a great marketing idea? Try the "Coffee Project".
Click to find out how an investment of $1.39 turned into a $435,000 listing.


Loretta Hughes, Broker/Owner EXIT Realty Fusion in Regina SK says...

"I just wanted to share a story with you re the Recruiter. At our office we have what we call the "Coffee Project". We actually borrowed this from Wayne Cochrane and thought it was a great idea and we made a few changes that suited us .When we go through the Drive thru at Tim Horton's* we give the clerk a copy of the Recruiter that has our letterhead and a business card stapled to it {and} on the letterhead we write a handwritten note, {saying}, 'I would like to buy coffee for the car behind us and can you give them this paper?'

"About three weeks ago, I went through and saw that the car behind me was wrapped with ads for our local Junior Hockey Team, the Regina Pats. I wrote a note that said, 'Go Pats Go' on my note. He sent me a text message right away that said 'What a brilliant marketing idea, I will tell everyone I know!' Two weeks later I got a call from the Coach of the Regina Pats saying he had accepted a job in Ottawa and could I come over and list his house?

For an investment of $1.39, I got a $435000 listing at 8%. It's so easy and fun!"

* for the benefit of our US friends, Tim Horton's is a chain of coffee shops and a Canadian icon. 

Posted by

Thank you very much for reading my blog and I look forward to working with you.

Tatyana Sturm, EXIT Realty DTC, Realtor GRI CDPE, Denver Colorado REALTOR


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Proud Greenfield, Aurora, Colorado Resident and Realtor




Comments (2)

Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Wow! Unbelievable. I actually heard about something like this on www.realtor.org. Someone said that whenever you pay for a meal through drive thru,pay for the person's meal behind you and give them your business card. I thought that was a very brilliant idea. Congratulations to Loretta Hughes on getting the listing.

Aug 12, 2008 12:47 PM
ama hender
Lone Tree, CO

I have heard of this, but also for paying for the person next in line at the dry cleaners.

Aug 12, 2008 02:28 PM

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