Hey all,
I was reading the ERC just right now and wanted to share this little news clip. We could try this, maybe once a week and see what sort of response we get off of it. It would have to be Starbucks drive through though. Let me know your thoughts.
Looking for a great marketing idea? Try the "Coffee Project".
11-Aug-2008
Click to find out how an investment of $1.39 turned into a $435,000 listing.
Loretta Hughes, Broker/Owner EXIT Realty Fusion in Regina SK says...
"I just wanted to share a story with you re the Recruiter. At our office we have what we call the "Coffee Project". We actually borrowed this from Wayne Cochrane and thought it was a great idea and we made a few changes that suited us .When we go through the Drive thru at Tim Horton's* we give the clerk a copy of the Recruiter that has our letterhead and a business card stapled to it {and} on the letterhead we write a handwritten note, {saying}, 'I would like to buy coffee for the car behind us and can you give them this paper?'
"About three weeks ago, I went through and saw that the car behind me was wrapped with ads for our local Junior Hockey Team, the Regina Pats. I wrote a note that said, 'Go Pats Go' on my note. He sent me a text message right away that said 'What a brilliant marketing idea, I will tell everyone I know!' Two weeks later I got a call from the Coach of the Regina Pats saying he had accepted a job in Ottawa and could I come over and list his house?
For an investment of $1.39, I got a $435000 listing at 8%. It's so easy and fun!"
* for the benefit of our US friends, Tim Horton's is a chain of coffee shops and a Canadian icon.
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