Social Media Marketing - A Webinar Series for Members

By
Education & Training with Executive Director of Education at eXp Realty

Last weekend, I had the opportunity to speak on a Blogging panel in Monterey, CA for CRS members. Specifically, I was asked to discuss ActiveRain and Localism. This all came about thanks to Pam Winterbauer who connected me with Mike Kelly, one of the panel moderators.

The guest speaker was Pat Kitano, from Domus consulting, also a fellow ActiveRain member. I've been following Pats Blog at Transparent Real Estate for quite some time now, and finally had the privilege of meeting him in person at the Inman Real Estate Connect in San Francisco.

During our break at CRS, I had the chance to talk to Pat in detail about what he's doing with Domus and what I've been doing at ActiveRain. Ironically, our conversation led to something that I have wanted to do here since I joined AR, Training and Coaching via Web-conferences and Webinars.

Well, before the CRS meeting and lunch were over, Pat and I had come up with a plan that could benefit many new members here that are just getting into Social Media Marketing and WEB 2.0. Here's what we have come up with for the upcoming Webinar Series.

~ o ~ o ~ o ~ o ~ o ~ o ~ o ~ o ~ o ~ o ~ o ~ o ~ o ~ o ~ o ~ o ~

Weekly Topics and Outline:

Preview
Social Media Marketing - Why an Online Presence is Critical to your Future Career in Real Estate
Week 1
Defining your Online Presence Strategy - Benchmarking
Week 2
First Practical Steps - Five Steps to Setting up your Social Network
Week 3
Understanding the Strict Protocols of Social Media and the Content You Deliver - Don’t Blow it!
Week 4
Defining the Social Media Space - What is Necessary and What is Fluff
Week 5
Setting up the Tools to Monitor the Social Media - FeedReaders, Social Bookmarking, Social News, Twitter
Week 6
First Steps in Participating in the Social Media - Your Network is Set Up and it’s Time to Leverage It
Week 7
Explaining Active Rain and Blogging - You’ll Soon Figure Out that the Blog will be your Central Marketing Tool
Week 8
The Online Land Grab - Get Your Name Out There - Five Online Services You Must Be On Before Your Competition
Week 9
How to Attract Online Traffic - How Search Engines Work and Why the Social Media is Quantum Leaps more Powerful than a Static Website
Week 10
The New Society - Changing your Sales and Marketing Strategies to Fit with your Online Presence - Retooling your Spammy Email Marketing to be Effective
Week 11
The Secret Nobody Knows - Mass Media is Converging with the Social Media - How to Position Yourself to Access Mass Media Traffic
Week 12
Your Newest Online Resume - Twitter and Friendfeed Strategies
Week 13
Putting it All Together - Integrating Your Offline Real Estate Practice with your Online Presence

~ o ~ o ~ o ~ o ~ o ~ o ~ o ~ o ~ o ~ o ~ o ~ o ~ o ~ o ~ o ~ o ~

I get a huge amount of emails and calls from members with these questions everyday, this is what motivated and inspired me to help provide a program like this. Since Pat has all the tools and pieces in place, he's allowing me to join forces with him, and put this on at a minimal price for ActiveRain members ONLY. It will average out to about $12.00 per webinar which will run for 1 hour on Friday mornings at 9:00am pst. We have setup a registration page just for AR members.

You'll learn some great information and come away with the tools and knowledge to be a WEB 2.0 Social Media Marketing expert. This will be a great road map to managing your time more effectively on the WEB. Reasons you should consider this opportunity:

  • It's half price to all ActiveRain members
  • You get recorded copies of ALL the webinars, even if you can't make it to some
  • It's only one hour per week at an average of 12.00 per webinar
  • You'll receive online support, manuals, instructions etc.
  • I'll be one of your follow-up trainers and support consultants

  • 90+ tutorials providing step-by-step instructions on the techniques of blogging and social media

I'm excited about joining Pat to provide these webinars to our members. They will become more popular as Industry Professionals try to gain the edge and obtain more knowledge about Social Media and Social Networking. With the cost of travel expenses, gas, hotel accommodations all going up, this only makes sense. Twelve bucks will barely get you three gallons of gas these days. This IS a great deal!

You can register below and join us this Friday for an online orientation. The Webinar series will start {EDIT} Friday - SEP. 5th @ 9:00am (see Pat's Comment below) We're not trying to sell you anything here, honestly, it's just an awesome opportunity to bring education and value to the community and to our industry. This WEB 2.0 stuff and Social Media Marketing is not going away.

Come join us, you won't regret it. :-))



Member Discount and Registration

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Mr. R.E. Scribble 08/12/2008 09:29 AM
  2. Patrick Kitano 08/12/2008 12:33 PM
  3. John Ford 08/12/2008 04:18 PM
Groups:
The Art Of Marketing You
Rainmaking - Internet Marketing Strategies
Online Marketing Help Center
Internet Lead Generation-How Best To Capture Your Audience
Webinar & Teleconference
Tags:
social networking
seminar
social media
webinar

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Ambassador
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Petra - No problem, I just sent Pat an email to make sure you get one.  Thanks.  Did you login yet and watch the recorded video of the orientation yet? 

Aug 19, 2008 09:30 AM #88
Ambassador
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Emily - Thank you, I do hope you'll register and join us.  The future of our careers are certainly changing with all the new technology that is starting to flood the industry.  It's not going away, that's for sure.  :-)

Aug 19, 2008 09:33 AM #89
Rainmaker
708,947
Petra Norris
Lakeland Real Estate Group, Inc. - Lakeland, FL
Realtor, Lakeland FL Homes for Sale

Brad - I'm all registered, however had not a chance to view the orientation. Thanks for staying on top of things.

Aug 19, 2008 12:43 PM #90
Ambassador
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Petra - if you know any other members in your area that are on AR and might benefit from this, can you let them know?  Lenders, appraisers, virtual assistance, other REALTORS® etc. will all come away with Social Media Marketing skillsets, just thought you might want to pass it on to your team of affiliates or other friends in the rain. Thanks for your help, and you bet I'll be on it!  You have my word on that. I'm looking forward to Sept 5th with great anticipation and excitement. :-))

Aug 20, 2008 08:12 AM #91
Rainmaker
266,287
Dora & Vincent Kwok
HomeSmart Real Estate - Chandler, AZ
CNE - Chandler, Arizona Real Estate

Hi Brad, Signed up about 15 mintues ago...still waiting for an email confirmation.

Aug 20, 2008 08:38 AM #92
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Dora - awesome.  The first session isn't for a couple weeks, if you don't get one right away, let me know and I'll make sure that you do.  Thanks, we're looking forward to having you with us.  It's quite a network we've got started and are building here at these webinars.  I'm very excited for what's in store!!  :-)

Aug 20, 2008 08:47 AM #93
Ambassador
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Just FYI...the AR members discount has been extended until September 3rd, 2008

We have nearly 30 members already joining us.  I think we have room for about 10-20 more if you're  interested.  This will not only be a great webinar series, but a great networking group as well. 

I Hope you'll join in and be a part of this ground breaking series here on AR.  :-))

Aug 24, 2008 08:03 PM #94
Ambassador
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Today's the last day to sign up for this Webinar Series.

It starts this Friday @ 9:00am PDT

Sep 03, 2008 02:15 AM #95
Rainmaker
617,279
Robert Foust
Foust Team Real Estate Sales, Master Certified Negotiation Expert - Fullerton, CA
North Orange County | Fullerton Real Estate | Brea
This is the first that I have seen this kind of training -- I will be looking at it very seriously - will also try to get my partner interested -- thanks for the post, keep up the good work --- it really is appreciated.
Sep 03, 2008 03:49 AM #96
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Robert - hope you'll join us, it starts tomorrow morning at 10:00am PDT.  We have quite a few members here joining us for a great series.  Don't miss it.  :-))

Sep 04, 2008 02:32 PM #97
Ambassador
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

OK - here's the schedule for those of you not signed up yet. 
If you signed up already, then you received this.

This Webinar is held on the following dates:

Sep 5, 2008 8:30 AM - 10:00 AM PDT
Sep 12, 2008 9:00 AM - 10:00 AM PDT
Sep 19, 2008 9:00 AM - 10:00 AM PDT
Sep 26, 2008 9:00 AM - 10:00 AM PDT
Oct 3, 2008 9:00 AM - 10:00 AM PDT
Oct 10, 2008 9:00 AM - 10:00 AM PDT
Oct 17, 2008 9:00 AM - 10:00 AM PDT
Oct 24, 2008 9:00 AM - 10:00 AM PDT
Oct 31, 2008 9:00 AM - 10:00 AM PDT
Nov 7, 2008 9:00 AM - 10:00 AM PST
Nov 14, 2008 9:00 AM - 10:00 AM PST
Nov 21, 2008 9:00 AM - 10:00 AM PST
Nov 28, 2008 9:00 AM - 10:00 AM PST
Dec 5, 2008 9:00 AM - 10:00 AM PST
Dec 12, 2008 9:00 AM - 10:00 AM PST
Dec 19, 2008 9:00 AM - 10:00 AM PST

Ends just in time for the Holidays gving you some time to implement all you have learned.  :-)

Sep 04, 2008 02:35 PM #98
Ambassador
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Debra - there will be recorded video sessions available to review after each webinar, you'll have access to them from the login location that was sent to you in your email. 

Sep 05, 2008 02:29 AM #100
Rainer
184,316
Tina Merritt
Nest Realty - Blacksburg, VA
Virginia Real Estate

Any possible way to still get the AR discount?

Tina in Virginia

Sep 05, 2008 03:00 AM #101
Ambassador
797,366
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Tina - if you hurry and register, yes, you'll get the discount, but it starts in 15 minutes so hurry! :-))

Sep 05, 2008 03:45 AM #102
Rainer
184,316
Tina Merritt
Nest Realty - Blacksburg, VA
Virginia Real Estate

Shucks!  I had to pull in all my outdoor stuff at my house and my vacant listings to prepare for TS Hannah so I missed it!  Can I still sign up for the rest of them?

Tina in Virginia

Sep 05, 2008 09:15 AM #103
Ambassador
797,366
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Tina - you should be able to click on the link and still sign up. If you have any problems, let me know, I'll get you in there one way or another. :-))  Hope you'll be safe, and weather the storm.  I'm here if you need.  We'll pray for safe passage and protection from Hannah.

Sep 05, 2008 09:48 AM #104
Ambassador
797,366
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Todays 1st webinar series was a success, not a grand slam, but certainly a home run. See what one of our members had to say on her Featured post!

Sep 05, 2008 04:51 PM #105
Rainmaker
708,947
Petra Norris
Lakeland Real Estate Group, Inc. - Lakeland, FL
Realtor, Lakeland FL Homes for Sale

Brad - Enjoyed the webinar and already excited about this Friday. Hopefully with little less chaos bugs, but with 40+ attendees it wa a great success.

Sep 07, 2008 09:50 AM #106
Ambassador
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Petra - I think we got all the kaos and kinks worked out now.  We'll have to use the Q&A for questions, we can not get the chat area working for non presenters, but I'm ok with that and I think others will be too.  It can be a distraction anyways.  The rest of the series should be great.  Thanks for joining us, we're glad to have you.

Sep 08, 2008 07:42 PM #107
Rainmaker
315,019
Joeann Fossland
Advantage Solutions Group - Tucson, AZ
Master Certified Coach to Motivated Agents

Step by step makes it so easy for people! Congrats on formulating this!!! Hope it has gone well

Oct 23, 2008 02:41 AM #108
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