In this business we have to #1 market ourself and then the rest will fall into place. It took me a LONG time to figure that one out. Somehow things are finally beginning to "click" in my brain.
What I do for Fun and Relaxation is ride horses.....believe me, it's a real stress buster. I got to thinking, how can I use this to my advantage.......well, I decided I would create a video and use it in my business not only to elighten the public about a wonderful facility in the area, but also to help those who are going to be new transplants to our local. At the same time, I am helping my community and also my image + I HAD FUN! Doesn't get much better than that!
Recently I sent this video to the Mayor, the Chamber of Commerce & the Convention & Visitors Bureau. Within 15 minutes I had some very positive responses from these leaders of our community! Do I think they will remember me? You betcha they will! That's what I want. When they are recruiting companies to move into the area, the higher powers that be always want to know what is there for employees to do in the area.....now they have a new video to use!
I also use "Video Open Houses" to market a great percentage of my homes. Check out this sample: http://www.debbiejennings.com/rural-real-estate-c43/181-a-cr-350-millersville-mo-p68/
Because of the "Video Open Houses" I have been able to double end more of my own homes. I have even had 2 couples basically put a contract on my listings "sight unseen"----because they felt they had been there in person by watching the videos. One of the homes I listed had been listed off and on for 5 years...within 2 months I had a contract on the home (sight unseen), once again because of my personal videos.
I have already implemented Call Capture into my system...so when I receive a text message from someone inquiring about one of my listings I immediately call and ask to send them a video open house...let me tell you what...they are then MINE---"hook - line & sinker!"
I also have an email database of buyers and a database of agents. As soon as I complete a video open house I immediately send it to all in my database to make them aware of what is new on the market. I have people call me from my email database all the time and act like they know me (of course, I act like I remember them too)....but the idea is they feel like they know me because they see my videos all the time and think I have cared enough about them to keep them up to date (which I do!!).
Recently I was in a group of people and someone was visiting from CA and I'm from a tiny farm community in MO. I made a comment in the group and later this individual came up to me and said, "I know you! I've watched you many times in your videos....they are wonderful!!" Now this person hasn't bought a house from me yet, but I can guarantee you I will be giving it a try!!
I shot a video at a home that I really felt was somewhat overpriced. Well, as I was shooting the video...I knew I had to put the Hard Sell on (I never know what is going to come out of my mouth) I noticed the seller had a crock pot on the kitchen counter and it was all steamed up. I made the comment "It looks like the seller has supper cooking and WOW, it's ham and beans..it smells wonderful...I think we all need to just join them for supper!" Little did I realize when I did that I just appealed to the public's sense of smell and taste and made this home very realistic to them---this home went under contract 2 weeks later. Did the ham and beans sell it? We'll never know....but they sure didn't hurt!
Debbie Jennings, Broker, Sales
RE/MAX Realty Experts
Cape Girardeau / Jackson, MO
Email: Debbie@DebbieJennings.com
Website: http://www.DebbieJennings.com
Cell: 573-275-1533
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