Those selling their homes in today's 'soft' market can maximize their net profits if they know how to read the market, price & stage their home correctly, manage the industry nuances and their own expectations, and if they have the right real estate professional on their side.
"For sellers to walk away with the most money from their home sale, it is critical to price their property correctly from the start," stated Elaine Mallon, Broker Associate with Coldwell Banker. "Buyers today are plentiful but cautious, interest rates remain low, and homes that are priced & marketed right, stand out and sell." A successful home sale just requires a little more patience -- and the right kind of expertise -- in today's market.
"Buyers right now are looking for a deal and/or cost-saving incentives. If a home is overpriced, it will linger on the market, garner less support of the brokerage community that could otherwise help sell it, attract less interest among buyers, and may ultimately need a steep price reduction to eventually -- if ever -- sell," continues Elaine. "Overpricing is a big risk that does not serve the best interest of the seller. It ends up costing the seller bottom line profits they might have otherwise had."
Pricing your home right is an art, not a science, and requires the expertise of a licensed real estate professional. For your best success in selling:
- Select a SKILLED AGENT you can trust.
- Apply solid market data and current market trends to determine the RIGHT LIST PRICE /INCENTIVES that will attract the right (qualified) buyer.
- Use a SMART MARKETING STRATEGY & SKILLED PUBLIC RELATIONS EFFORT that will get your home sold for the most money in the least amount of time.
"A qualified agent will make your home stand out in a crowded market," added Elaine. "They will also want to get you the highest sales prices possible, but they will be forthright about reasonable expectations. Unrealistic expectations only sets the seller up for frustration, inevitable price reductions, lost time, lost marketing opportunities and lost profits," she adds.
Elaine offers a final tip to home sellers: "Especially today, it is important to approach the sale of your home from a business standpoint, and try to take emotions out of it. Sellers benefit the most when they look objectively at the market, understand what to expect, and then use the tools they do have to get their home sold."
Elaine Mallon is a licensed Real Estate Broker and member of Coldwell Banker's prestigious International President's ELITE (Top 2% of Agents Nationwide). Additionally, she is a Certified Negotiator, a Certified Palos Verdes Area Specialist, a Certified Relocation Specialist, and a top national Award-Winning Public Relations and Marketing veteran.
For superior counsel, please contact Elaine directly at (310) 544-8453 or on the web at www.CaliforniaMoves.com/Elaine.Mallon. She is eager to help with all your HOME BUYING and SELLING needs!
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