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Embattled Real Estate Agents Play Hardball

By
Real Estate Agent with Howard Hanna Cleveland City Office

Boxers duking it outMSN.com and real estate issues ran the gamut today. I don't normally read MSN for Industry news. First up was an article that was non-controversial, with a 'grabber of a headline: What realty agents won't tell you. Schools and neighborhood safety, how these issues factor into neighborhood desirability, and how Realtors® do not normally offer opinions on these issues (I know I don't). My normal comment on safety is that everyone's ideas about safety are different, some will say it's one of the safest cities to live in and others will be upset if even one murder occurred in the neighborhood in question. So I do what the article suggests, send them to the authorities for answers. Here in Cleveland, we send them to the police districts for data. Of course I tell them to call on the non-emergency numbers!

The schools issue is a big no no, we are not allowed to advertise that a specific school is near a home. Steering is not something  agents should participate in. We have quite a few laws already posted about here on AR so I won't belabor it. MSN suggests you go to the National Center for Education Statistics website so you can view data like: student-to-teacher ratio. They also recommend the School Matters website sponsored by Standard & Poor's (I didn't even know they were still around!) They also say something I heartily agree with: if you are moving into a new area, tour the school. Find out about class sizes, teachers, class offerings. The truth is, there are a ton of opinions about schools.

There are people like me who love big schools because (on the High School level) they usually have a broader spectrum of classes available as electives. The Cleveland Heights High School for example, offers classes on eclectic but wonderful subjects like The Holocaust. Large schools can have a larger selection of languages to learn. In Cleveland, you can take Arabic, which is certainly a must should you want to go on to do FBI work or do a major in International Studies. And of course smaller schools offer the advantage of a better student- to- teacher - ratio. The article did point out that this was all related to Fair Housing Issues.

The second article had an equally incendiary headline! Embattled Real Estate Agents Play Hardball. (Thus the 'boxer' graphic). You guessed it, they were not talking about baseball. You can read the article here. It's really a discussion about discount brokerages vs full service, the advantage and disadvantage to both. Of course I did not see one quote or item of proof that agent's were playing hardball but what do I know, I'm just in the industry. They did focus a bit on the FTC/MLS issues. The most intriguing piece of information from this article was a quote from an agent who said

"But in the future, large real estate firms might shift to a salary-plus-commission model in an attempt to compete more effectively. That would "weed out" less-effective agents, Nunnenkamp says, and allow traditional firms to charge a lower commission. "After a long time of things operating the standard way, there's a new wave coming, ...."

I have to admit, I know of one realty company in Washington DC dealing (I think) only with new construction of condominiums. They pay salaries. Is this a new phenomenon or is it something you are already seeing in your areas? Inquiring minds want to know.....And that concludes my book er,  media report for the day.

Some AR posts on these issues:

Dave Rosenmarkle: Are You Guilty of Steering?

Michael Mackey: Fair Housing Doesn't Play Fair

Jim Lee: Become A Junior G Man

Marianna Wagner: Don't Be An Ignorant Fool

BB Broker Bryant: Monopoly My A%^*&^

Lisa Dunn: The Boomers are Coming

Brian Brady: Are You Ready for the Banks?

Ines H-G: Salaries versus Commissions

Peace Out - 3C

Comments(59)

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Mitchell J Hall
Manhattan, NY
Lic Associate RE Broker - Manhattan & Brooklyn

Carole, I'm going to miss the meeting. I have a showing. I have my priorities, selling an apartment.

I probably would be bored too. Too independent and I like selling in different neighborhoods. Don't sign up go on the apprentice lol.

The whole nyc school system has changed with Bloomberg. It's more about grades and aptitude than the right zip code.

Mar 26, 2007 12:08 PM
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO

So Mitchell, does this mean you can live anywhere in NYC now and not worry about the zip codes or PS number?

I'm thinking maybe I could run a buyer's agency from the model while I earn my 100k. Then a small 10% off the top of all buyer sales. That might be fun; or, alternatively; get paid for blogging while sitting in the apartment earming my 100k. Network marketing? lol Ok ok I will stop.

I've been trying to find the condo company I was referring to earlier (in DC). It has the word Urban in it's title I swear. When I find the link I will put it on here.

Mar 26, 2007 12:45 PM
Thesa Chambers
West + Main - Bend, OR
Principal Broker - Licensed in Oregon

Salary would mean they can tell m when to work and when to take time off... when to be in the office and when to be in the field - NO Thanks - leave my position as it is and let it be.

Great post

Mar 26, 2007 12:54 PM
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO

Thesa, I think most of us are pretty independent aren't we. :-)

Rob, no one has ever asked me where a Catholic Church is either, now that I think about that, it's odd lol. I did have someone ask which church has the ferris wheel every year. I was able to answer that because it's near my home LOL.  On a more serious note (do I have to be?) I have an umbrella group (non-profit) that I link to and it provides awesome maps; so if a client were to click on a street, they would see all the religious institutions nearby. But still, it's never come up. Maybe others can speak to it!

Mar 26, 2007 12:59 PM
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO
That's an interesting model Kelly! I think there is a company pushing computer kiosks right now; I can't remember the details; I love your enthusiasm for your work :-)
Mar 26, 2007 01:55 PM
Mitchell J Hall
Manhattan, NY
Lic Associate RE Broker - Manhattan & Brooklyn
I think so. I've never been a school expert. When I started in real estate many agents specialized in knowing the right schools. It is in their profiles certain agents that speciazlized in knowing all the best prep schools and agents that specialize in public schools. They've built their businesses because their kids went to those schools social networking aspect. So I started specializing in 1 Bedrooms. lol
Mar 26, 2007 02:16 PM
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO
Ahhh but expensive one bedrooms! :-)
Mar 26, 2007 02:19 PM
Kristal Kraft
Novella Real Estate - Denver, CO
Selling Metro Denver Real Estate - 303-589-2022

Carole ~ Very good points you bring up here.  We can't be reminded too many times to be the "source of the source, but NOT the source."

As per salary vs. commission, I can't imagine anyone paying me enough to make it worth what I do now.

kk

Mar 26, 2007 02:47 PM
Shane Leady
Apella Business Solutions - Zolfo Springs, FL

Good Topic - I think that Jeff is right and that Redfin is a salary company and I just had a discussion about it with a broker in Southeast Michigan that had now knowledge of the subject.

I am wondering is there are flat fee brokers, discount brokers, flat fee discount brokers, commission based discount brokers, salary as employee brokers, salary as employee with commission bonus brokers, and the traditional brokerage that pays in commission? 

Of the different kinds I think that the flat fee broker that offers full service and pays on a salary basis would have the best competition advantage when marketing to the consumer.  The commission-based brokerage seems like it would hold the greatest profit ratio.  I also think that the flat fee full service brokers have the best chance of offering themselves in the eyes of the consumer as a consignment store of sorts with the ability to offer discounts in a language that is easy for consumers to understand and with out a lot of math, as you see with coupons.  There are lots of different ways for a person to think about it really.  I am glad that the topic is starting to be really talked about in SE MI and OH because it will lead to good things eventually.

With the salary basis the NAR could then become a union instead of a Trade Group and charge dues that way.

Mar 26, 2007 02:48 PM
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO

Kristal, I'm still leaning towards not even having a school link on my blog lol. 

Shane, a union instead of NAR...that is most definitely not an alternative i have heard before! I think you pretty much covered all the possibilities above!

We don't have Redfin here yet.....and yes, seems after everyone's comments we can all be sure there is some kind of change in the air, even if it's just an extension of what already exists. Thanks for all the comments.

 

Mar 26, 2007 02:57 PM
ARDELL DellaLoggia
Better Properties Seattle - Kirkland, WA
We all know the school often has something to do with the value and the price.  The same house inthe best school area will sell for more than the identical house in the worst school area.  Clearly if you were buying a house for yourself, you would want to know all of the value factors, including how the local school affects the home's value.
Mar 26, 2007 04:29 PM
Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans

Carole....  late to the party. I am glad that you tell them to call the non-emergency numbers.  lol 

Hey Carole, on another note, getting excited about baseball season?

                                                                                                            jeff belonger

Mar 26, 2007 04:30 PM
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO

Jeff: I think the Orioles and Cincinatti are playing soon......go Orioles!

Ardell:  Of course they should know everything and I am happy to guide them to where they can get the information and then make an informed decision.....on their own!

Mar 27, 2007 12:46 AM
ARDELL DellaLoggia
Better Properties Seattle - Kirkland, WA

Carole,

If agents didn't boast about the school district in their ads and public remarks, and only shut up when the school isn't great...I'd agree.  They seem to know everything when it suits them. 

 

Mar 27, 2007 11:09 AM
Mitchell J Hall
Manhattan, NY
Lic Associate RE Broker - Manhattan & Brooklyn
Carole, Elementary schools in NYC are still in certain districts. However the school will not tell you what streets and blocks are in their school district. If you give the school an exact address they will tell you yes or no.
Mar 27, 2007 12:14 PM
Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans

Carole.... looking forward to the Phillies season this.... could be the Phills vs the Mets for the division.

                                                 jeff belonger

Mar 27, 2007 12:20 PM
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO

Ardell: You can get into as much trouble with license law for boasting as you can deingrating, at least in Ohio. They just need to shut up...period lol

Mitchell: Hi, and that is wild. At least you can get an answer with a specific address. Maybe it's like moving into a voting district; they send you a postcard once you move in to tell you where you kid should go to school! lol

Jeff; Good luck with that Phillies thingy! lol

Mar 27, 2007 01:30 PM
LLoyd Nichols
Premier Florida Realty - Fort Myers, FL
Southwest Florida Homes By The Sea
I have seen very few agents ( exclusive Buyer's Agent ) who had a salary. They didn't seem do to well at all. Schools is such an important issue with buyers with families and at times I do supply information about schools and how far from an rea they want to purchase, but the quality of the schooling it self is indeed subjective. Some buyers want private instead of public schools, specially if there are to many students per class.. A lot of virtual tours offer school info and potential buyers can check these. What you want to know is how many do finish high school in that particular system, but that to is a sensitive issue. Very interesting blog Carol.
Apr 04, 2007 01:01 PM
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO
Thanks Lloyd, for the perspective on salaried agents and school issues as well. The interesting thing about school stats, at least here; depending on what 'study' or list of stats you read, the figures are different! So I have a feeling even if I was inclined to want to give out info (which I am not) I wouldn't anyway lol. I met a gal (well, younger than me anyway!) this past weekend who grew up in Ohio City, smack tab in the middle of the city. She got married, still lives there; now she is moving and said 'after all this time I think I need to find out what else is out there' lol.  It was cool, because her kids are still going to finish up at their Cleveland school next year even though they are moving. So it's all subjective! Thanks for stopping by. 
Apr 04, 2007 01:20 PM
LLoyd Nichols
Premier Florida Realty - Fort Myers, FL
Southwest Florida Homes By The Sea
Great Blog Carole. Its all about responsabilities, how many kids one have ....expenses et...I can see why some would prefer a steady income from builders or realty co instead of an up and down pay . Specially these days.
Apr 23, 2007 11:41 PM