Real Estate Agent with McCurdy & Company Realty BK490170

 It's seems more common than not to find  sites belonging to REALTORS®.   When I  look to add my  own electronic presence on the Internet,most of us  get caught up in designing our  Web page and choosing a domain name that would hopefully  capture the attention of surfers and make us  easily identifiable.

WE REALTORS® often want to use the REALTOR®trademarks as part of their domain name or address to seperate themselves, but we must keep in mind that there are rules governing proper use of the REALTOR®

The rules are found in the National Association's Membership Marks Manual, as a  reference manual explaining proper use of the REALTOR®marks including examples ofright  and iwrong uses.  Here is a brief list of the principle rules affecting use of the REALTOR® marks in domain names:

  1. The term REALTOR®, whether used as part of a domain name or in some other fashion must refer to a member or a member's firm.
  2. The term REALTOR® may not be used with descriptive words or phrases. For example,,, Ft or are all incorrect.
  3. For use as a domain name or e-mail address on the Internet, the term REALTOR®does not need to be separated from the member's name or firm name with punctuation. For example, both and would be correct uses of the term as a part of domain names and jdoe*-realtors@webnetservices.comand are both correct uses of the term as part of an e-mail address.
  4. The REALTOR® block R logo should not be used as hypertext links at a web site as such uses can suggest an endorsement or recommendation of the linked site by your association. The only exception would be to establish a link to the National Association's web site,

The public has adopted the use of all lowercase letters when writing domain names, even those containing trademarks. Therefore, for purposes of domain names and internet addresses only, there is an exception to the rule on capitalization of the term REALTOR and it may appear in lowercase letters.

Wether you use traditional print media or the Internet, it is essential to use the REALTOR® marks in accordance with the rules and guidelines of the National Association. The REALTOR® marks should only be used to denote membership in the NAR                                                                                                                                                                                                                                        


Comments (1)

Eugene Gibbins
This is a very good and timely article.  I am constantly seeing misueses of the term Realtor on websites.  Some Realtors merely need to be reminded of the rules.  Thanks for the article.
Apr 06, 2007 08:08 AM