Out of the Box Farming Idea You Can Do In Your Community

By
Title Insurance ePro, MBA

As a Real Estate Professional, you have your geographic farm organized and categorized in a Contact Management Program -- right?

That database of names, addresses and even email addresses is a very valuable asset that you collect and build over time.  Take advantage of that database and co-market with other affiliates or vendors that you may never have thought of.

I was at my local dry cleaners and under the glass counter top was tons of business cards from local real estate professionals, mortgage professionals, contractors, etc.

Consider working with the Dry Cleaners similar to what was done above AND / OR ....

Talk with the local cleaners, a fast food restaurant and any other business and ask them if you can offer a discount for their services in your geographic farm.  Tell them you have 1,000 homeowners databased and you could very easily put out a mailing with that offer tastefully done.  Or better yet, put the discount on the back of your business card and when you hand them out -- point this out -- the consumer will then put it in their wallet, keep it in their purse because it has value and they simply won't toss the card.

Make sure you put an expiration date on the mailing or business card but the vendor or affiliate would be glad to share in the cost of the mailing as it could bring incremental revenue to their store.

Just another though thinking outside the box and you now have a stronger relationship with the local manager of the store and hopefully can build referrals that way as well.

Make it a profitable day!

Posted by

Make it a profitable day!

Scott Hoen

SHoen@FirstAM.com

Direct:  (714) 250-5014

Cell:  (714) 270-9607

"The Views expressed herein reflect only the individual's personal views and are not the views of the author's employer."

Comments (7)

Anthony Kirlew
Group 46:10 Network @ eXp Realty - Gilbert, AZ
Helping You Make Fiscally Sound Choices

Scott, that is a great idea. Thanks for sharing!

Aug 12, 2008 08:02 PM
Adam Waldman
Westcott Group Real Estate Company - Hauppauge, NY
Realtor - Long Island

SCOTT - I have actually been working on plans for a similar idea.  It makes a lot of sense to get involved with local businesses.

Aug 12, 2008 09:43 PM
Gail MacMillan
Titusville, FL

Hi Scott - So many ideas, so little time ;-)   I love this approach, it has so many possibilities.  Great food for thought....umm....I mean marketing. Thanks for sharing.

Aug 13, 2008 12:55 AM
Rich Rogala
Consistent Clients - Chicago, IL
Real Estate Marketing Coach

Getting involved and connected with local business is so important. Thanks for a great idea.

Aug 13, 2008 03:17 AM
Norma J. Elkins
Elite Realty Group - Morristown, TN
Realtor - Elkins Home Selling Team

Great post - thanks for sharing such a great way to market ourselves --- I love it!

Aug 13, 2008 09:44 AM
Carol Judd
New Star Real Estate - Vernal, UT
Vernal Utah Real Estate

I have been thinking more and more about what to do on the back of my cards.  Thanks for another idea

Aug 14, 2008 06:20 PM
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Not a bad idea.  I have been thinking about going to all the local businesses and creating some sort of discount program through all my contacts/neighborhoods.  I can see how together we could develop something that would help everyone involved; local businesses, consumers, and myself.

Aug 15, 2008 09:07 AM