As a Real Estate Professional, you have your geographic farm organized and categorized in a Contact Management Program -- right?
That database of names, addresses and even email addresses is a very valuable asset that you collect and build over time. Take advantage of that database and co-market with other affiliates or vendors that you may never have thought of.
I was at my local dry cleaners and under the glass counter top was tons of business cards from local real estate professionals, mortgage professionals, contractors, etc.
Consider working with the Dry Cleaners similar to what was done above AND / OR ....
Talk with the local cleaners, a fast food restaurant and any other business and ask them if you can offer a discount for their services in your geographic farm. Tell them you have 1,000 homeowners databased and you could very easily put out a mailing with that offer tastefully done. Or better yet, put the discount on the back of your business card and when you hand them out -- point this out -- the consumer will then put it in their wallet, keep it in their purse because it has value and they simply won't toss the card.
Make sure you put an expiration date on the mailing or business card but the vendor or affiliate would be glad to share in the cost of the mailing as it could bring incremental revenue to their store.
Just another though thinking outside the box and you now have a stronger relationship with the local manager of the store and hopefully can build referrals that way as well.
Make it a profitable day!
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