Every year about this time we let others know about some software we developed over at League.com. It's a pickem pool based on the NFL season. Pretty simple, you join, make a group, invite others, make your picks, then go watch the game.
What's different this year: We are distributing the software, renamed as jPickem so you can run your own football pool on your own domain (website).
Why do this? Because you will attract new visitors with football. You'll have something fresh to talk about at social gatherings, something new to Twitter about. It may even generate a few leads.
And as we all know, clawing your way to the top of any keyword in Google takes either time or lots of money. There's another way to generate traffic. Add something to your site that people want to do, something people enjoy. Something people will talk about. Something people will share with others. Sure, you may have a terrific new listing, an open house with fresh baked cookies, but none of those are about fun and you'll attract new visitors with a little fun.
Hey! football is considered by many to be fun :)
If the idea of mashing football into your real estate website just doesn't sit well, that's ok! I wouldn't put it into APIN.COM -- totally makes sense. What you can do instead is spend the $50/year, purchase some .INFO variant of your existing website and host your pickem pool there. You can even promote you, your listings and your open houses within your new football pickem pool.
We know this works. This will pull new visitors and drive new traffic to your existing site ... and for 18 weeks every year, you can add some football fun for your clients and potential buyers/sellers.
PS. A Pickem pool is not fantasy football. It's way simple. You pick the team, you assign your confidence to that pick. That's all there is to it. Here's an exmple of what it looks like for users to make picks. ANYONE can play. Zero football knowledge required.