When a person stops to look at the information you've posted on your window, you've piqued the interest of someone who wants to know more about real estate. That person may end up being your next client. So what are you posting on your office window to attract the potential buyer or seller?
We've had amazing results at one office with flyers on the window highlighting:
- First Time Home Buyer Programs;
- Deals under $200,000; and,
- Short Sales and Bank Owned Properties.
The media coverage of the real estate market right now makes everyone wonder, "When will the market bottom?" Needless to say, information about short sales, foreclosures, and REOs have had the best "stop and look" response.
Everyone who has stopped at our front door has been approachable with a polite "Please let me know if you have any questions." Without asking for information, most people are very forthcoming because their interest is rooted in a need. "I'm looking for my cousin." "I'm in foreclosure myself." We can now help that person and establish the foundation of a good relationship.