Loyalty-by some definitions is the faithfulness to any one person or thing
that is conceived as deserving fidelity (as sited on Dictionary.com)
I've always thought about the clients that continue to stay loyal to one agent
or company. I guess everyone has their own opinion about what makes
a client loyal to one agent or company.....Is it that that the agent/company
always offers the lowest and best price/commission? Is it that the agent/company offers
an expertise in a particular area beyond compare? Or is it that the agent/company takes
a genuine interest in the well being of the client and really strives to help them meet their
ultimate goal? So.......WHAT DOES REALLY MAKE A CLIENT LOYAL?
My vote is for the last one. I would love to hear your feedback. What do you believe makes
a client loyal??