Magnets, Calendars, Pens, Tape Measures, mail outs, so on and so on....
What really works!? You can get so caught up in give aways and hand outs you may lose sight of what really drives your business. We all want referrals and repeat clients. We want people to think of US when they think of real estate, when they get ready to buy and sell or if they know someone who is.
Well, what do you do to make that lasting impression? If you are not the first agent they think of when they think of real estate, then you are just lost in the shuffle.
So here's what I say...
1. Create a Database and Feed It! You can't expect someone to remember that you sell real estate, if you only told them once. You have to be consistent! Mail them something several times a year. I've even heard that people go to the extreme of 33 touches in a single year per client. Well, I don't go that far, but I have found that football schedule magnets are very effective and have a long shelf life. Calendars are also effective and tend to hang around. Christmas cards are Great and very personal if you take the time to hand write them or have your assistant or neighbors daughter help out. :)
2. Follow up here and there with past clients. Pick up the phone and just say "hi". Send an email. Go out for drinks. Have a bar-b-que and invite them.
3. Ask for referrals and when you get them, REWARD REFERRALS!!! This should be one of our "GOLDEN RULES!" When someone sends you a referral, whether or not the referral turns into a sale, REWARD GOOD BEHAVIOR! Send them an unexpected thank you card (hand written please) and don't be afraid to included a small gift. I love sending small Circle E candles or a gift card. Just drop it in the mail and watch your business grow!!
4. Think Standards! Think Service! When selling - work like a farmer and not a hunter! The used car salesmen tactic is a turn off and people can sense whether or not you have their interest at heart. Professionalism is Key! You're not working for yourself, you are working for them! This attitude/outlook will take you far!
Now there is obviously a lot more to this business than what I've just mentioned, but these things are very important to the sucess and longevity of our business! I have seen it work so well for me and I wanted to share it with you guys.
What do you do to make a lasting impression?
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