Just over a year ago I started giving gifts to my clients after they close on their loan. It is something that I had not practiced until attending a seminar and hearing Greg Frost. Greg was America's first $1 billion loan originator. One of the keys to his success has been his ability to develop repeat and referral business.
Greg's favorite gift is a fruit basket. He suggests sending the fruit basket to the customer's place of business and having it arrive on a Monday. His theory is that the basket will be proudly displayed on their desk all week causing their co-workers to ask where they received such a wonderful gift.
Personally, I have begun sending baskets containing blueberry products. My office is in Hammonton, New Jersey, which happens to be known as "The Blueberry Capital of the World". Ronald Reagan himself actually proclaimed this statement on a visit here. I am able to send a unique, personalized gift thanks to help from a local business called The Blueberry Factory. I have become friends with the owner to the point that he actually found house-shaped baskets. The response from my customers has been terrific as they love such a unique thank you.
Another great idea is to give a book. Though they may not read it, your customer will be touched by the gesture. Besides, books are something that people just don't throw away and you can personalize it with an inscription on the inside cover. One suggestion would be your favorite motivational book. If the client is relocating from another area, a book about local attractions or stories would be a good welcome. For families with younger children, try The Bernstein Bears "Moving Day". Just be sure to read the book before sending a copy.
Please share your closing gift ideas or contact me if you'd like to know more about some of the gifts I send.