A realtor responded quickly to a marketing email my partner sent out recently for our home staging business. He is at least the second listing agent for a vacant home that has been on the market for months and months, and he was eager to talk to his client about having us stage the home. Unfortunately, however, his client was not interested.
"They just want to sell a service."
Susan and I were stunned. Well ... yes, we do want to sell a service. But service to whom? The realtor? Ourselves? The homeowner? Yes! That's it! We want to serve the homeowner. We want to sell him our expertise, so that we can help him sell his house.
Does he need help? You judge: his house has been on the market for many months. He has reduced the price. He has changed real estate agents. The house is still not selling. It sits empty. The flyers and phone books pile up at the front door. Yes, he needs help!
His current strategy is not working. We offer a new strategy: Make the house feel like a home. Give it some life. Make it appealing, memorable. Open the buyer's eyes to its possibilities; downplay any drawbacks.
This is the service we offer. He needs what we want to sell him. It is good for him, good for his family, and good for his pocketbook. How much longer does he really want to be burdened by an extra mortgage payment? Isn't making an investment to actually find a buyer for his house a good idea? Doesn't he really want to sell his house for a reasonable price, and sooner than later?
I certainly hope the homeowner will change his mind and decide that we do offer a service he needs, just as a crutch offers a service to someone with a broken leg. Selling sooner is so much better than selling later!
If you have a home for sale in the Orlando, Florida area, give us a call at Gloria Home Staging, Inc. We'll be pleased to serve you!
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