Put yourself in the consumer shoes! Look at your direct mail pieces you put out to your clients or prospects and ask yourself, "Would I open this letter?"
What piece of mail would you open?
1 - an envelope that has a label on it and a bulk mail stamp and a return email address not disclosed. It looks like Junk and you throw it to the side and may not even open it
OR
2 - an envelope that is personally addressed, a colorful and createive postage stamp and your return address
Take it to the next level....
Go to PhotoStamps and get your photo, your logo, a special community photo, something on the stamp that will catch the consumers attention.
Better yet -- use it as a closing gift-- get a sheet of 20 stamps with a picture of the new homeonwer's house and they can use to send out to their family and friends to let them know about their new address and they can even refer to it in their letter.
Yes it costs more for the printing and the tool -- about $10 more but the more stamps you order the extra production pricing goes down.
Again, use this to stand out and get your envelope opened and message read!
AND
Consider using it as a closing gift that will make an impact!
Make it a profitable day.
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