How to stand out from a crowd in your neighborhood

Title Insurance ePro, MBA

Put yourself in the consumer shoes!  Look at your direct mail pieces you put out to your clients or prospects and ask yourself, "Would I open this letter?"

What piece of mail would you open?

1 - an envelope that has a label on it and a bulk mail stamp and a return email address not disclosed.  It looks like Junk and you throw it to the side and may not even open it


2 - an envelope that is personally addressed, a colorful and createive postage stamp and your return address

Photo StampsTake it to the next level....

Go to PhotoStamps and get your photo, your logo, a special community photo, something on the stamp that will catch the consumers attention.

Better yet -- use it as a closing gift-- get a sheet of 20 stamps with a picture of the new homeonwer's house and they can use to send out to their family and friends to let them know about their new address and they can even refer to it in their letter.

Yes it costs more for the printing and the tool -- about $10 more but the more stamps you order the extra production pricing goes down.

Again, use this to stand out and get your envelope opened and message read!Photo Stamps


Consider using it as a closing gift that will make an impact!

Make it a profitable day.


Posted by

Make it a profitable day!

Scott Hoen

Direct:  (714) 250-5014

Cell:  (714) 270-9607

"The Views expressed herein reflect only the individual's personal views and are not the views of the author's employer."

Comments (2)

The Somers Team
The Somers Team at KW Philadelphia - Philadelphia, PA
Delivering Real Estate Happiness


That is a great idea !  For all of those types of letters, we handwrite the envelopes for the greater chance that it will be opened because it is more personal.

The Somers Team

Aug 14, 2008 02:46 PM
Vicente A. Martinez
Prudential Douglas Elliman Licensed Real Estate Salesperson - Woodhaven, NY
Realtor, Brooklyn - Long Island - Queens Homes

Hi Scott. Gives me a few ideas. Thanks for sharing the great tip! Keep them coming.

Aug 18, 2008 04:26 PM