Skogman Realty is the dominant player in the Cedar Rapids Real Estate market. in a town of roughly 170,000 people, Skogman Realty employs as of last week 192 full time Cedar Rapids Realtors. Through August of this year, we have a 35% market share of all business relating to real estate. Our primary means of marketing in a town of this size are of course through our local newspaper, the Cedar Rapids Gazette. We write our adds for new listings and Open Houses for the Sunday paper. If you have a listing, then of course your name rider, and other advertising that goes along with that. A smaller percentage of Realtors advertise in The Real Estate Book, which I'm sure is in most markets. Then there are a select few that will advertise using billboards.
My question is with a market this size, how many of you are getting exposure through your website. I've got my website on everything www.christophersmithrealtor.com and just NOW after five months of having this site, I got my first two leads. I asked where they got them from and it was Active Rain. Are there any agents with a market of this size that would like to share how they use their website to attract potential customers to their website. Thank you!