Authenticity

By
Real Estate Agent

I've been reading many articles lately about blogging, how to's, advice, what to say, what not to say. I've read AR blogs protesting articles that are not strictly about real estate. I've read jokes, posts about family issues, romance stories, dog stories and much more.

I have been asked by many people recently to help them get their Active Rain site up, and advise them on blogging. And as always, the most valuable advice that I like to give about blogging is to just be yourself! Don't try to write as if it's a featured article in the Wall Street Journal. Don't worry so much about how articulate you sound, or how many big words you use. Don't worry about trying to impress others. And most of all, don't worry about what criticism you may get from your article. I wrote a praise story and someone actually commented negatively on it. You can never please ALL the people, ALL the time.

Just be yourself. Write as if you are talking to someone. Tell the story or write just like you feel it. If you feel the need to write about your dog dying..then go ahead! Blogs are supposed to be informative, and an insight into who YOU really are as a person. I got a listing this week from a client who found my profile searching the web.. on Active Rain. I asked her why she picked me. She said that I looked like I had a friendly face, and she liked my articles and how comfortable it made her feel to read them. She said it made her feel as if she knew me already.

So, get over your hesitiation. Get over your feeling of inferiority. Open up, and be yourself. Trying to mimick somoene else's blog would be like speaking on the phone with an accent, and then showing up in person without one. How silly!

Authenticity!

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Rainer
129,115
Justin Ukaoma
Vizion KC - Kansas City, MO
Kansas City Real Estate Investments

Great post Kimberly it certainly is true that you cant please all the the people all the time.  It seems to me that the more time you spend on this site reading blogs and writing the better you will become.  Thanks for the advice

Aug 16, 2008 05:27 AM #1
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Well written Kimberly, Authenticity is the ticket...and in the end many clients will chose their professional because they feel as if they already know them- they feel as if they were able to make a connection with something about them or what they've written- this is where the transparency part kicks in.

Aug 16, 2008 05:29 AM #2
Ambassador
524,994
Cindy Marchant
Keller Williams Indy NE 317-290-7775 www.marchantteam.com - Carmel, IN
"Cindy in Indy" , Realtor, Fishers Real Estate

I liked this post...I'm an accountant by background and I don't think I tell story's well as a result.  I am a "cut to the chase" kind of person sometimes.  Hopefully when I write a post, it is written well enough and titled appropriately to pull readers in the see what I have to say. 

I think I am always authentic and I know that is why I'm still selling real estate.  I am usually never interested in the dollars (anymore you can't count them until you are at the closing table anyway); I am really about selling someone "I have to have this house" rather than "I can make this work".  It just is more thrilling when it's the ONE.

 

Aug 16, 2008 05:38 AM #3
Rainmaker
1,072,262
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Cindy in Indy, What a great tag line!  Blog posts are a great way to let our personalities come through on the Internet.  Your words of wisdom are appreciated.

Aug 16, 2008 05:42 AM #4
Rainmaker
338,342
Mott Marvin Kornicki
Waterway Realtors® • Notary Public & Apostille - Sunny Isles, FL
Miami Notary & Apostille 786-229-7999

Be Real!

Good Message.

Aug 16, 2008 06:21 AM #5
Rainmaker
388,769
John Walters
Frank Rubi Real Estate - Slidell, LA
Licensed in Louisiana

Thats right a blog written by you is a reflection of your personality.

Aug 16, 2008 06:28 AM #6
Rainer
6,530
Renee Arnott
Keller Williams - Mount Juliet, TN
Nashville TN Area Realtor

Great advice!  I didn't think it would be so easy to blog.  I just write as if I am having a conversation with someone.  I actually love to blog!!

Aug 27, 2008 07:18 AM #7
Rainer
141,908
Tanya Venable
Orlando, FL
SEO, Mobile SEO, and Internet Marketing Consultant

Great post!  Kimberely - This is so true. I used to worry because I thought my blog's wouldn't be as good as someone else's. But that is totally not the point. Your blog is your blog and should be written in your own style to say what you want to say. 

Aug 27, 2008 09:18 AM #8
Rainer
207,504
Shane OnullGorman
Eau Claire Realty, Inc. - Eau Claire, WI
Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell

When I was in college taking creative writing classes what you have said here was probably the most stressed aspect of writing: writing in your own voice. Unfortunately it was always the thing we kept overlooking. I think it is natural to try to write like your favorite writer but the problem is that is how they write and talk and its not how you write and talk.

Aug 27, 2008 01:19 PM #9
Rainmaker
1,072,262
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Thank you, Kimberly.  I am finding it easier to be myself as I respond to posts and create my own.  Shane is right.  We need to write in our own voice!

Aug 27, 2008 01:31 PM #10
Rainer
66,733
David W. Bolick
Network Real Estate, Inc. - Little Rock, AR

Excellent post Kimberly.  Your right, you have to be yourself and pretend like someone is reading or going to read what you write.  A few of my first blogs had ZERO comments.  I thought they were too boring but I think I didn't realize you have to post them to some "groups".  At that point I didn't even know what a group was. 

Aug 27, 2008 02:06 PM #11
Rainmaker
818,910
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

You definitely have to be yourself. People can know especially if they have read many of your blogs if you are being real or not. Great post.

Aug 27, 2008 04:58 PM #12
Rainmaker
818,910
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

You definitely have to be yourself. People can know especially if they have read many of your blogs if you are being real or not. Great post.

Aug 27, 2008 04:58 PM #13
Rainmaker
818,910
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

You definitely have to be yourself. People can know especially if they have read many of your blogs if you are being real or not. Great post.

Aug 27, 2008 04:58 PM #14
Rainer
66,733
David W. Bolick
Network Real Estate, Inc. - Little Rock, AR

Lanre...just curious...I've seen several posts before where the comment is repeated 2, 3 or more times in a row like yours above posted 3 times.  Do you happen to know what causes that?  Maybe it's one of the AR hamsters thats ADHD or something?  lol

Aug 27, 2008 10:32 PM #15
Rainer
48,957
Kimberly Luna
Panama City Beach, FL

Thanks everyone for the great feedback! Blog on!

Aug 28, 2008 01:26 AM #16
Ambassador
3,182,725
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Kimberly:  You nailed it!  And hopefully some AR sideliners will get in here and start blogging away. 

Aug 29, 2008 03:38 AM #17
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Rainer
48,957

Kimberly Luna

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