Valuable exposure with shelf life can make an impact

By
Title Insurance ePro, MBA

Giving out flyers, post cards or business cards have a relatively short shelf life -- we all agree with that.  Therefore, do something different!

Use this tip whether your at an open house, door knocking, at community meetings or gatherings.

Print out all your information on a large label -- your photo, logo, branding, web site address, email address, phone number etc.  Take that label and wrap it around a bottle of water and now you have a walking brochure.

Give the bottles of water out on a hot day to those that visit your open house.  Something of value and it won't get thrown away until they are done with it.

Make it a profitable day

Posted by

Make it a profitable day!

Scott Hoen

SHoen@FirstAM.com

Direct:  (714) 250-5014

Cell:  (714) 270-9607

"The Views expressed herein reflect only the individual's personal views and are not the views of the author's employer."

Comments (11)

Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Giving out something of value is always a good idea.  What happens when they through the empty water bottle away?  How about leaving people with some statistical information that they might keep on their desk?

Aug 16, 2008 06:07 AM
John Walters
Frank Rubi Real Estate - Slidell, LA
Licensed in Louisiana

Anything that you can keep your name in front of a potential client.  Thanks for the tip.

Aug 16, 2008 06:14 AM
Barb Van Stensel
Chicago, IL

I don't like being thrown away - that's why I give out "nice" pens with my info on them.  I've had calls from those pens two years later!  Good idea though.

Aug 16, 2008 06:19 AM
Bill Ladewig
LoanOfficerSchool.com - Escondido, CA
Experience Is Your Advantage

Thanks for the tip.  We attach our business cards to candy bars and hand them out at street fairs with the hope the card will be saved.

Aug 16, 2008 06:24 AM
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Scott

I agree that a water bottle with a personal promotion marketing message is a low cost marketing tool that can be very effective.

Good luck and success

Lou Ludwig  

Aug 16, 2008 06:31 AM
xxx x
Albany, NY

Scott, you have posted a ton of good information on this blog. I just subscribed to you. Thanks.

Aug 16, 2008 06:33 AM
Vickie Nagy
Coldwell Banker Residential Real Estate - Palm Springs, CA
Vickie Jean the Palm Springs Condo Queen

Great idea! I wanted to order customized water bottles, but they were'nt affordable. Thanks for suggesting this alternative.

Aug 16, 2008 06:37 AM
Hollis Tidwell
MoneyCafe USA,llc - Denver, CO

Like this idea and will even be using it for some other areas we work in. Thanks for your tips

 

Aug 16, 2008 07:07 AM
Lisa Ryan
Callaway Henderson Sotheby's International Realty - Montgomery, NJ
Selling Princeton,West Windsor and Montgomery Town

Thks Scott for another good tip.  I realize that this will be tossed but if it's given out with a card they can keep they will hopefully remember your good will.

Aug 18, 2008 10:16 AM
Deb Kirkbride
Virtual Properties Realty - Duluth, GA

Another great way to promote your "shelf life" as an agent is to create labels and put them on a round box of salt - salt usually stays in kitchens for a long time.

 

 

Sep 09, 2008 10:37 PM
Karen Mathers - REALTOR®
Keller Williams Vero Beach - Vero Beach, FL
When it Matters, Choose Mathers! 772-532-3221

Water is cheap and I can do the labels for next to nothing.  I like the idea of attaching a business card that they can pull off an keep if they want.  Maybe put something of value on the back of the card?  Great ideas!

Jan 29, 2011 02:53 AM