REBHOF: Teresa Boardman

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Teresa Boardman - Saint Paul Real Estate Blog

Two things set Teresa Boardman apart from most real estate bloggers.

The first and most obvious is the incredible pictures that grace her blog. Teresa produces original, amazing photos of local architecture, nature, and lifestyle that are so compelling they make you want to visit Saint Paul and perhaps even live there.

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In fact Teresa's photos are so good that she's becoming known mainly for her photos. That's a shame, because the second thing that sets Teresa apart from most real estate bloggers is that she writes about her city and its neighborhoods as much as she writes about real estate.

Too many real estate bloggers focus on their daily real estate chores or industry issues. That approach attracts peers rather than clients and prospects. Teresa balances useful real estate information with focused local content. The real estate information qualifies her as an expert and reminds her readers about how she can help them, but the local content, with great photos, is what keeps her clients and prospects coming back.

You can pay people to help your blog get high Google rankings, but if all visitors find is a bunch of copied and pasted posts where you've turned all the city names into hot links to your website, they probably won't come back. Teresa Boardman's approach is designed to generate retention while also presenting her knowledge and experience. She's not just selling herself, she's selling her neighborhoods.

Click here to visit Teresa's blog, subscribe, learn, and "go and do likewise!"

Thanks for reading!

Frank Jewett

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