Declutter + Depersonalize = Deposit? Depends...

By
Home Stager with Sharon Tara Transformations

Home staging is one of the best marketing tools and many consider it their secret weapon against the competition.  However, it is not a magic wand and it is not the be all, end all to getting your house sold. 

 If your house is over priced, staged or not, it will sit until someone comes along who is willing to pay the price.  That could be a very long time.    

Time on the market is money out of your pocket.

It's funny how valuable something becomes, in our mind, when we decide to sell itl  Price cannot be determined by your emotional attachment.  Price cannot be determined by what you "have to get for it" or what you owe on it. 

 Price is determined by the market, and what buyers are willing to pay.  Price is determined by what other houses comparable to yours have recently sold for.

 Today, you need an advantage over your competition.  You need to create a higher perceived value and something that sets your house apart, something that validates your asking price.

 

Imagine a buyer visits eight homes

vacant bedroomand two of them are vacant,

living room

 

 

five of them are dated,

have furniture placement issues

or need carpet replaced or painting done. 

 

 

 

staged living room

 

 

 

They visit house number eight

which has fresh paint,

furniture is arranged to show space and function, and

positive features of the home are highlighted.

Lighting fixtures and window treatments are current and stylish. 

 

House number eight is move-in-ready. 

 

 

All eight houses are in the same price range, but house number eight is perceived as more valuable, and therefore perceived as a better deal.

House number eight will be remembered and all other things equal, will get the offer.

Your odds of selling before your competition and for closest to your asking price will increase using professional home staging in your marketing plan.

Decluttering and depersonalizing is only the beginning...professional staging together with a realistic price is the way to guarantee a deposit in the bank. 

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Topic:
Home Selling
Location:
New Hampshire Strafford County
Groups:
Live Free or Die
Stage It Forward...
Staging Works!
Posts to Localism
REALTOR LIFE
Tags:
declutter
depersonalize
advice for sellers
advice for realtors
new hampshire home staging

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Rainer
78,917
Linda Sticklin
Home Staging & Organizing - Berwyn, PA

Great illustration of how critical it is in the current market to make a house stand out from the competition.

Aug 17, 2008 04:41 AM #1
Rainer
133,181
Michelle Molinari
FEATURE THIS... Real Estate Staging & Interior Decor - Lafayette, LA
Feature This Real, Estate Staging & Curb Appeal Concepts

Great post, Sharon! Excellent pics!

~Michelle

Aug 17, 2008 04:42 AM #2
Rainer
256,688
Debi Ernst
St. Charles County, Missouri - Prudential Alliance Realtors - O'Fallon, MO
GRI, e-PRO, Broker/Sales Associate

Sharon - I agree.  You stated it very well.  Keep up the good work!  :)

Aug 17, 2008 05:55 AM #3
Rainmaker
2,100,074
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Linda  Thanks,  standing out and being remembered are important...emotionally appealing to the buyer even better!

Michelle  Thanks for the kind words!

Aug 17, 2008 10:31 AM #4
Rainmaker
639,377
Cindy Bryant
Redesign Etc. Home Staging - Houston, TX
"Houston Home Staging Pros"

As my hubby has always said, "it's only worth as much as somone is willing to pay for it."

Aug 17, 2008 04:45 PM #5
Rainmaker
271,023
Cathy Lee
CL Design Services Home Staging - Danville, CA
ASP, IAHSP, RESA Danville, CA

Hello Sharon!  I like your phrase "realistic price".  Great post!!   

Aug 17, 2008 06:03 PM #6
Rainmaker
342,073
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

...and a picture IS worth a thousand words...in this case, perhaps thousands of $$$!  Happy Staging, Julie

Aug 18, 2008 02:28 AM #7
Rainer
54,779
No Longer Active in Staging. No Longer Staging
Hickory, NC

Sharon, Great comparison, you are so very right.. The staged home is much more memorable !! God bless,

Aug 18, 2008 03:03 AM #8
Rainer
12,545
Leah J. Armstrong
House to Home ReDesigns & Real Estate Staging Vancouver B.C. - Port Moody, BC
Home Staging Port Moody B.C.

Excellent post, and good illustration of touring eight homes.  Liked how you explained the difference between price and perceived value. 

Aug 18, 2008 06:30 AM #9
Rainmaker
2,100,074
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Debi  Thanks, I appreciate it.  I state 'em as I see 'em.

Aug 19, 2008 08:00 AM #10
Rainmaker
2,100,074
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Cindy  Your husband is a wise man.  You don't have to admit to him I said so if you don't want to.

Cathy  "Realistic" can be hard to swallow sometimes.  Thanks for the comment.

Julie   A visit to the MLS shows how many people are underestimating the value of their photos.  Thanks, and happy staging right back at ya!

 

 

Aug 19, 2008 08:05 AM #11
Rainmaker
2,100,074
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Cheryl   Thank you, nice to hear you are right every once in awhile!

Leah  I appreciate the comment and the compliment.  Perception is a tricky thing!  It can mess us up sometimes.  In staging we can use it to our advantage.

Aug 19, 2008 08:32 AM #12
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Rainmaker
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Sharon Tara

New Hampshire Home Stager
Questions about Home Staging or Redesign? Send me a message!
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