"GO Coastal". Mobile area tourism plans new marketing campaign. Will benefit Dauphin Island.

A new marketing campaign to target potential visitors within a 250 mile area of Mobile Alabama has been announced.

The theme of the promotion should have a direct effect on my beach home market on Dauphin Island.  As our warm gulf waters and white sands are only 30-40 minutes from Mobile, Dauphin Island will be the natural SunSand and Surf location to "Chill Out".  Check out the beach view from the Dauphin Island webcam.

Snippit:

Ad campaign urges tourists to 'Go Coastal'

The Mobile Convention & Visitors Bureau will soon launch "Go Coastal," a new advertising campaign promoting the Mobile area as a comfort zone.

Bureau officials recently presented the campaign to the Mobile County Commission and asked the county for $1.5 million from lodging tax money to fund the promotion. County officials received gold T-shirts with white letters that read "Go Coastal."

Aimed at event planners, leisure travelers and anyone living within 250 miles of Mobile, the campaign will highlight the availability of fresh seafood and tout the relaxed coastal lifestyle filled with fishing, boating and swimming, said Leon Maisel, who heads the bureau. The bureau plans to use about $1.2 million for the ad campaign, Maisel said Friday, with the remaining $300,000 it has requested from the county going to sports-related events.