I'm working on developing materials for a new class I'm teaching on Social Networking and Blogging. My first class, on Aug. 26th, is to a group of real estate agents. My second class is to a group of real estate branch office managers. Right at this moment I'm wondering why I chose one of the hardest ways in the world to earn a living.
The only thing I want the managers to understand is that their job is to support the agents in really simple ways. Not every agent is a born blogger. And that's okay. But at Long & Foster (where I do most of my work) every agent is given a free agent website. And there are two really simple things I am asking both the agents and the managers to do:
- Put your website address in your email signature right under your name;
- Say your website address in your outgoing voicemail message: "Hello, you've reached Nancy Pav. Please leave me a detailed message and your number; or if you would prefer to send an email, please visit www.GottaHavePav.com
Not very hard is it? But most agents don't do it and their managers don't call them on it. I come in and teach one class - inspire the room for about 2 hours - and then move on to the next office. And six months later I see agents emailing me with no website address or I leave a voicemail message with no email address in their outgoing message.
So I am challenging the managers to do this: on every email they receive from their agents, reply and ask why their website address is not in their email signature; and when they return voicemails to their agents, ask them why their website address is not on their outging voicemail message.
Success in sales frequently comes down to doing simple things on a consistent basis. I need everyone to simply work with me! How have simple and consistent habits helped your business?
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