Those who make the most money generally sell the most items. There is no limit to how much a person can sell. There are listing fees, however, along with commission fees on every item sold. If the listing fees begin adding up too quickly, consider opening an eBay store. The eBay store listings are extremely inexpensive, though the commission fees are higher.
Pay attention to how much is being sold and how much is going unsold. A high ration of unsold items may mean that there is no profit being made. Go to the My eBay are often to see how much is being sold. Also check the My Account section to see how quickly fees are building up. If the fees are higher than the amount of money being made, it's time to sell new items.

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