Admin

Changes to Localism Approved Content

By
Real Estate Agent with Fathom Realty West Sound WA State 52404

"The best-laid plans of mice and men go oft awry"

- Scottish Poet Robert Burns

When we recently unveiled our new & improved private BETA version of Localism, we implemented an editorial review/approval process to ensure that whatever content was approved and published to the respective Localism pages met some basic criteria. These measures were employed primarily in response to the input of our membership. Back when we first launched our initial version of Localism, a substantial majority of you expressed concerns that this new & exciting consumer-oriented portal, if allowed to go unchecked, could become populated with a lot of sub-par content, and bear a poor reflection on our network. The editorial review/approval process was intended to ensure a consistent level of quality articles for our growing consumer readership.

Unfortunately, as we all know, this process has met with some significant and frustrating challenges. This has been especially true for those of you who have worked so hard and diligently to contribute valuable consumer content to Localism in the past. As a result, it has become very apparent that we need to re-evaluate our intentions/goals, and modify/change our process.

One of the ActiveRain founding principles states:

ActiveRain does not stand on ceremony or hierarchy.  ActiveRain is a two-way street. We believe that a continual conversation with our community is critical to our continued growth and vitality. We are fully committed to incorporating member feedback and ideas to improve ActiveRain.

This is one of those times when this principle clearly applies.

After careful consideration to the concerns and opinions of our membership, we've decided to remove the editorial review/approval process, and allow ALL articles categorized for Localism to show up and remain on their relevant geo-targeted pages.

However, this step is going to place a significant measure of increased responsibility on you, our valued ActiveRain Members, to ensure that whatever content you contribute/publish to Localism reflects your commitment to offering the highest quality information for consumers.

Also, keep in mind the temporary request we made of you a few short weeks ago. Allow me to repeat that request:

Initially, we're asking our members to focus their writing on content that isn't specifically 'real estate related.' Our goal in preparation for the Public Release of Localism is to provide good, local content that is engaging and informative, and will serve to attract consumer readership/participation. In order to achieve this goal, we need to offer a wider variety of consumer-oriented topics, and not just real estate content.

Once we haved gained some traction from consumers, we would expect our members to re-direct their localism posting efforts more towards real estate.

As I have shared on numerous occasions, ActiveRain is truly a collaborative effort. Our continued success depends heavily upon our mutual cooperation and ability to work together in helping Localism achieve its full potential!

Posted by

Follow KitsapAgent on TwitterFriend Rich Jacobson on FacebookJoin Rich Jacobson's LinkedIn NetworkSubcribe to Rich Jacobson's YouTube Channel

 

Rich Jacobson is a REALTOR® and licensed Broker with Fathom Realty. He's a Crab Hunter, Clam Digger, and Oyster Shucker, skilffuly vanquishing anything in a shell! He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.

Comments(100)

Show All Comments Sort:
Justin & Katie Keisler
Hickory, NC

Thanks for posting! This was a very informative post!

Have a great week!

Aug 21, 2008 07:55 AM
Marlene Scheffer
Realty Station - Bremerton, WA
Realtor to Kitsap County, WA

Question -- how does this change how the topneighbors are decided?  I have seen a few things that I found, well, wrong.  Can you please clarify?

Aug 21, 2008 03:36 PM
Esko Kiuru
Bethesda, MD

Rich,

It's great that AR listens to the membership and then makes adjustments as is needed. That makes a team. To keep some sort of editorial control might still be better than total freedom to post.

Aug 21, 2008 04:18 PM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Rich, we should police ourselves and it would be great if you had a spam alert button on the bottom of each localism post like the flag feature on the AR posts. That way we can snitch on those buggers that like to spam and game the system. As you open this up to consumers it would be naive to believe that spammers are not lurking there to jump on.

Aug 21, 2008 04:19 PM
Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

The comments here prove once again that you can't please all the people all the time!  That being said, I am so grateful that you (ActiveRain) are responsive to members input and willing to tweak the plan based on thoughtful input of respected members.  Even if someone disagrees, now, we know it was an informed choice rather than just a theoretical one.  I know my son's business would not be nearly as successful if he and his partners had not modified their business plan a few times along the way.

My question:  Market Studies, Listings...   will they appear in separate sections, as they did in the original Localism, or just go into the one big section at the time they're posted?

Aug 21, 2008 04:29 PM
Jesse Clifton
Jesse Clifton & Associates - Fairbanks, AK

Oh, heavens... I'm so behind in all of this.  What's the saying... under the bus?  Yep, that feels about right.  I'll have to wait to comment on the review process until I can delve into it more. 

Aug 21, 2008 07:40 PM
Pam Jank
Coldwell Banker Schneidmiller Realty - Coeur d'Alene, ID
Your Coeur d'Alene & North Idaho Real Estate Pro

Thanks for lettings us know about the changes.

Here's another question......

How do we get the MAPS working and or corrected on our Localism?- Is there any way we can correct them?   Our  STATE, County, City, Neighborhood, Community maps are wrong or don't located at all.    I.e., The State of Idaho is wrong, Kootenai County is wrong, Coeur d'Alene, Hayden and a bunch of others.

Aug 21, 2008 08:42 PM
Harrison K. Long
HomeSmart, Evergreen Realty - Irvine, CA
REALTOR , GRI, Broker associate, Attorney

Rich:

What happened to Localism.com and our purchase of geo areas? I several weeks ago logged on, purchased and paid for area, Irvine, CA.  When I tried to log back in yesterday, it said I don't own any areas?  What?

It also would not allow me to post photos?  Your thoughts?

If you want to respond off line, my email is HKLong@cox.net. Thanks.

Harrison

Aug 22, 2008 04:55 AM
Ginger S
Wilkinson & Associates, Wilmington NC - Wilmington, NC
Wilmington NC Real Estate & Relocation~

Rich, Wow no pre-emptive moderation?

I agree with Dave Thomas who says:

"No Editorial Review or Approval Process ?

I think this is a mistake.  I have already seen cartoon characters, agents personal photos, and Realtor logos uploaded to the pictures section.

Also, do contributors "authors" know they are posting to what is intended to be a public site?  I am seeing business advertisements and comments directed to other real estate professionals such as "Who is your buyer?"  I don't think they know when they check the box where their post is headed.

08/20/2008 06:42 PM by Dave Thomas (William Pitt Sotheby's International Realty)

And a big Amen to my friend John's concerns:

"If I've understood this post correctly, I'm really surprised and disappointed that the AR Team is taking a hands-off approach to Localism content. Holding bloggers somewhat accountable for writing quality content was one thing that raised the bar for Localism. Without some kind of proactive central focus, there will never be a clear vision of what the site can be."

08/20/2008 10:52 PM by John Novak - Las Vegas and Henderson NV Real Estate (Keller Williams Realty The Marketplace)

Steve Shasky makes some very valid points:

Without some control over the content I fear that is will become (or has become) a site that I (and other agents) would be less likely to promote to people we know as an informational resource. I see huge potential in Localism, but I fear without tighter content or topic control the potential will be lost because users of the site will not want to weed through the off-topic and inappropriate content to get to the stuff they came there for. 

08/21/2008 10:32 AM by Steve Shatsky - Dallas Real Estate & Short Sale Specialist (Keller Williams-Dallas City Center)
 
   

My 2 cents:

 Please reconsider!  Its a lot smarter to keep the car off the train tracks than clean up the carnage after!

Ginger

Aug 22, 2008 08:04 AM
Karen Staha
Gaston & Sheehan Realty - Round Rock, TX
CRS, GRI, ABR, REALTOR, Austin & Surrounding Areas Texas

Hi Rich:  It's a nice sidestep from the 'It's all about Real Estate' blogs.  I've been reading lots of Localism posts lately and must say that the content is great!

Aug 22, 2008 11:12 AM
Kevin Wood,
Keller Williams Southern Arizona - Tucson, AZ
Tucson, AZ Realtor

Rich,

Way to take a diplomatic approach to this. Opinions will always vary, It's not easy walking the line.

Aug 22, 2008 04:30 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Coldwell Banker Realty

This looks to me to be a good move on the part of Active Rain.  A subjective editorial process is both labor intensive and doomed to be criticized. 

Aug 23, 2008 02:38 AM
Kris Wales
Keller Williams Realty - Lakeside Market Center - Macomb, MI
Real Estate Blog & Homes for Sale search site, Macomb County MI

Rich, are there bugs again with Localism?

A nice neighborhood post was originally on Localism for my sponsored area (Chesterfield Township MI) and now it is not.  (This happened after the approved content change).  I've double checked the post, it is marked correctly for that area.

Edit:  Sorry Rich, I should have included the url to the specific post.  Here it is: http://activerain.com/blogsview/629360/Harbor-Drive-Chesterfield-Township

Aug 23, 2008 03:22 AM
Jeremy Blanton
Myrtle Beach Homes Blog - Myrtle Beach, SC
Myrtle Beach REALTOR®- myrtlebeachhomesblog.com

What is localism?

Aug 23, 2008 07:35 AM
Deb Brooks
Brooks Prime Properties Wichita Falls Texas - Wichita Falls, TX

Rich, this is just such a different "mind set" than we've all had for so long it's difficult to adjust to for most. Now, I have never been a Hard Core writer such as Lenn so it's easier for me I think. I can write RE but it's so much more fun not too! I love to read about it but when my fingers begin to peck the keyboard I end up wanting to write something fun.

Fun is good for the Localism posts. Fun makes the business owners feel good and the locals love it too. Fun is a powerful word. So, let's have fun.

Thank you for all you put up with!

Later in the rain~Deb

Aug 26, 2008 03:03 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Rich - well I am late to the party on this one. Must have missesd this on one of the many recent late nights. I have mixed feelings, as do others. I applaud the fact that AR is listening to its members, and the push to have a broader range of posts submitted to Localism. Without the review process, I suspect we will see much more of the sort of stuff that potentially detracts from the credibility of the site...I hope not, but the past is a good indicator of the possibility, now without any sort of moderation.

While AR hopes that after they get good traction members will refocus their efforts on more real-estate focused writing, what is the incentive for doing so? If folks can post what they want, without any review, is there any reason to think that members will all take a more focused approach and provide a greater proportion of RE articles? Maybe I am just pessimistic but I am doubtful. The ones who now focus on this will continue, those who do not will not, especiall since their articles get posted no matter what. And perhaps, in the long run, it doesn't matter. What will be will be. For this writer, well, I will continue as I have.

That being said, I am pleased to see the continued progress and change, and we all benefit from the willingness of AR to take member input into consideration. Time will tell how the new Localism will work.

Jeff

Aug 26, 2008 06:01 PM
Everard Korthals
---Preferred Lifestyle Advisors--- - Lancaster, PA
Mountain Realty

This is a tough one. Let me explain.

1. If content is not policed, much more junk will filter through which as many have stated will bring the credibility of localism down a notch.

2. Not having to moderate,  gives, what i'm guessing is taking up all their time right now, the Active Rain staff the ability to spend more time on higher prioritized items such as developing Localism as to allow it to go public.

3. Having neutral moderators (*picked at will, joe blow, volunteers) take over this job will lead (ultimately) to favoritism.  I have personally been involved with such a process for the past 5 years and it never pans out differently.  Moreover, no moderator EVER sticks 100% to the rules because they will eventually get to know each one of you, and, this is just part of human nature, bias will occur.(see **) Therefore this is a nice idea but won't work in my opinion. UNLESS: see conclusion paragraph. (#3, is based solely on the opposite situation as ** ).  * - this constitutes why in my opinion it won't work.

4. Localism is not about YOU, it's about the community. Therefore in the end, any irrelevant posts will probably end up being ignored anyways.  But therein lies the danger.  We would need some kind of policy in place to be able to delete these things, or flag them for possible obscene or irrelevant material. but then once again, it would, under that scenario, be up to the active rain staff to moderate it which they have said they wouldn't do (don't have the time to do). 

5. Knowing localism will eventually be open to the public, these things WILL happen anyways, especially and since, if taking an educated guess, members will be allowed to post without being a member (as now). 

So in conclusion, here's our take:

Let these things work themselves out in what seems to be a democratic process, meaning, active rain is willing to listen to your thoughts and comments on this on a regular basis and IS doing what they think is best based on majority vote.  I'm sure these guys have a similar background and dealing either with forums, other blogs or some kind of bulletin board, probably how they got the idea of Active Rain in the first place, meaning, they know what is going to work and what isn't and are trying at their best to make as many of you happy as possible. But as many stated above, you can't please everyone all the time.  Therefore some of you will see your grand plans diminish and others will see doors open with this move.  All in all, the best blogs, forums, and community sites all have some kind of neutral moderatorship which, at best, directs the staff how to proceed.  In other words, ** when the Active Rain staff is finished working out the kinks with Localism (probably not for another year), then they'll have a better handle on things and will be able to recruit neutral moderators (seasoned veterans on active rain) who have had a history of being unbiased, liked by all, and have proven they are capable of the job.  

there's our 5 cents.

 

Aug 27, 2008 03:38 AM
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

And a greatly appreciated $.05 it is!...

Aug 27, 2008 04:15 AM
ARDELL DellaLoggia
Better Properties Seattle - Kirkland, WA

My $.02 on "traction" is that I have gotten tons of "hits" on Pottery Barn Paints.  It is by far the most searched keyword of any post I've written and brings me the most eyes on my blog..  The post was real estate oriented, but I thought mentioning this may help some understand the reason for material that provides better traction.

Large brand names worked into a real estate post, that belong there of course, can be an answer to better tractions combined with real estate posts.  Kohler Faucets, your trip to Lowe's to get something to help get a listing ready for market or to make a repair from the inspection.  There are many ways to blend traction into a meaninful ral estate post.

Aug 27, 2008 09:03 AM
Mary Bowen
Coldwell Banker United, Realtor - The Woodlands, TX
Real Estate At Its Finest!!!

I just sent you a question about this via the "contact activerain" button. No need to answer no that I have found the post

Sep 08, 2008 12:57 AM