Loan Officer In BIG Trouble For One Little Blog Post

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Education & Training

Well I made you look, and really that was the purpose of that headline.  I was having a conversation with my favorite marketing maniac Tim Davis and the conversation turned to writing headlines that pull.

If you can't get your audience to read your message you sure as heck won't get them to be interested in your product!

So here are two quick tips for marketing headlines.

1)  Watch the newspaper headlines - they are in the same business we are, selling the story
2)  Keep it truthful
3)  Use drama

One of Tim's most effective headlines ever was "This Business Is So Hard I QUIT"

Now when marketing to search engines keep in mind you also must use keywords in your bold dramatic headline.

Check out Mortgage Marketing Community as it grows. 

Paul Dunn  - Tucson's #1 FHA Loan Expert (First Priority Financial): Loan Officer in Tucson, Pima County, Arizona

Paul Dunn
Tucson's #1 FHA Mortgage Loan Originator
Arizona USDA Rural Home Loans
FHA Secure Short Refi on Squidoo
Mortgage Marketing Community

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Rainer
17,884
Steve Graham
Inactive - Atlanta, GA

Ya got me.

Aug 20, 2008 04:01 AM #1
Rainmaker
46,073
Laura Forty-Garcia
RE/MAX CENTRAL REALTY - GRI, CDPE, SFR, CREO - Lake Mary, FL
Your Central Florida Connection to Real Estate

me too...

Aug 20, 2008 04:02 AM #2
Rainmaker
814,346
Bill Ladewig
LoanOfficerSchool.com - Escondido, CA
Experience Is Your Advantage

From San Diego's #1 FHA Expert to Tucson's #1 FHA Expert.  Thanks, good headline.

Aug 20, 2008 04:07 AM #3
Ambassador
518,944
Stanton Homes
Stanton Homes - New Home Builder - Raleigh, NC
Design/Build Custom Home Builder in North Carolina

You're right - it's tough to write a relevant headline that pulls readers in!

Aug 20, 2008 04:23 AM #4
Rainer
20,373
Michael Kupper
D.R. Horton - Pflugerville, TX

Got me too. Thanks for the tips.

Aug 20, 2008 04:29 AM #5
Rainer
173,075
Fred Chamberlin
Guild Mortgage Co - Oak Harbor WA - Oak Harbor, WA
Oak Harbor/Whidbeynulls, #1 Experienced FHA Mortgage Consultant

Awww Paul, I would have looked even without the headline. Good hook though.

Aug 20, 2008 09:09 AM #6
Rainmaker
289,144
Kent Simpson
Realty One Group Mountain Desert - Tucson, AZ
Real Estate Is About People

I REFUSE TO READ ANY MORE OF PAUL DUNN'S BLOG POSTS - see, made you look, too!

Aug 20, 2008 11:59 AM #7
Rainmaker
62,049
Paul Dunn
Tucson, AZ
former orginator

Now THAT's what I'm talking about Kent!

Aug 20, 2008 12:54 PM #8
Rainmaker
247,030
Jackie - computer-training-atlanta.com
770.498.7333 - Atlanta, GA
Learn to leverage technology to get more done.

Paul - great post. As you pointed out, the headline has to be truthful, and relevant to your content. There is no easier way to annoy subscribers than to use a headline that tricks them into opening an email.

Aug 21, 2008 04:24 PM #9
Rainer
43,037
Thomas Hargreaves
TriStar Financial Services - Eugene, OR

Todd that was a good one,  I will have to be more creative in the titles of my blogs

Sep 09, 2008 04:29 PM #10
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Rainmaker
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Paul Dunn

former orginator
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