Special offer

Are you branding to college kids? You should be.... but how?

By
Services for Real Estate Pros with Goomzee Corporation

Today my colleagues and I took our first trip to the new Hooters that opened just last week (the first Hooters in Montana!). While there we were talking to our lovely waitress and making conversation asked where we worked.  On Monday, we hired a new member for our sales team.  This gave him the chance to give his first live spiel about Goomzee and what we do.  HE DID SO GREAT!

As Lon explained, "we provide the ability for consumers (house hunters, renters, etc.) to send a text message to learn more information about a property.  Basically, if she drove by a house for sale or rent, saw a Goomzee sign and sent a text message containing that property ID code, she would receive a text back with information about the house."

Her eyes opened wide and she said "That is such a cool idea!  A few weeks ago my friends and I were looking for a house to rent for the upcoming semester.  Mind you, we needed something with five bedrooms and definitely more than one bathroom since it's five girls living together.  We drove around for about two days and called and left messages for the agents and companies to find out more info on the houses and apartments we saw and hardly any of them called us back prudently.  It took forever for us to find a house, although finally we did.  It would have been so much more helpful and less time consuming to be able to find out the information right away, than having to call all the places, wait for them to call us back, come to find out they only had 2 or 3 bedrooms!   Not only that, if they did have something we were possibly interested in, by the time they called us, we couldn't remember where the heck that particular house was since all of us are from out of town.  Having the information right away would have saved us a ton of time.  Not to mention we are obsessed with text messaging and of course I always have my phone with me!"

I sat there smiling as I related to everything she was saying.  It brought back my frustrations of house hunting as a college kid (not that long ago folks - only 3 years !).  I am still a renter so I'm always looking for a better deal on apartments or better apartments in an area I like.  Well, that and I know all about obsession with text messaging!

By the way, the food was great, the girls were beautiful and the service was awesome!  I won't be seen working there anytime soon, however - I don't look so good in orange!

Renters are future home buyers.  The sooner you get in front of them, the longer you'll have them as a client!  Goomzee provides that ability to connect with them early on.  Also, keep in mind that not only does a service like Goomzee provide your consumers with instant property information, it saves THEM time, it saves YOU time and also provides you the contact information for a potential Hooters girl. :) hehe.  Okay, I suppose only the guys will appreciate that!

Erika

Lanre-"THE REAL ESTATE FARMER" Folayan
Samson Properties - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Hooters. I am sorry but what was this whole blog about again. I have totally forgot-LOL. Just joking. I think it is a brilliant idea. Renters now are future home buyers and the service you offer will help real estate agents sell our listings faster and make it more convenient for people to get information about a particular listing. I am definitely going to check out your website to learn more about your company. Thanks for sharing.

Aug 20, 2008 08:52 AM
Erik Hitzelberger
RE/MAX Alliance - Louisville REALTOR-Luxury Homes - Louisville, KY
Louisville - Middletown Real Estate

Cool idea.  I'll check it out.

Aug 20, 2008 09:00 AM
Real estate with a purpose
Our Father's Houses Realty - Easley, SC

Love the idea.  We're doind it here through someone provided by our mortgage company.  Works GREAT in the FTHB market!

Aug 20, 2008 09:46 AM
Goomzee Corporation
Goomzee Corporation - Missoula, MT
www.goomzee.com

Lanre, great comment! haha.  Some renters could probably be SAVING money by owning a home but are unsure about the process and not informed on their options to buy.  This is a great way for agents to get to know renters and walk them through the homebuying process.  When they are ready to buy, they'll know who to go to!  Please let me know if I can provide you with any information about our service.  YOu can call or email me at any time :)

Aug 21, 2008 04:00 AM
Goomzee Corporation
Goomzee Corporation - Missoula, MT
www.goomzee.com

Erik, Thanks!  If I can answer any questions for you, please feel free to contact me at anytime by email or phone.  I'm always happy to help.  It's just a great way to get in front of the younger crowd.  The younger they are, the likliness that you'll work with them more than once!

Aug 21, 2008 04:05 AM
Goomzee Corporation
Goomzee Corporation - Missoula, MT
www.goomzee.com

Dreamfinders, that's a great way to co-market!  We've got some customers in the mortgage industry who are sponsoring agents as well.  They are both receiving the leads so it's a win-win for both!  Thanks for your thoughts!

Aug 22, 2008 02:28 AM