Wow the headlines....La Times Axes Real Estate Section, Banks Flood Market with REOs, Death of A Listing Presentation
I provide a magazine that has been here for about 35 years, and in over 500 markets. We get that, that there has to be a source to get all these homes viewed. We do this in both print and online, we feed the listings in book automatically to over 35 sites and place the book so consumers can readily get the information that they are looking for.
Thanks for the post and I totally agree.
www.therealestatebook.com will get your listings viewed by more people than any other form of media out there. Thank you Daniel!
La Times Axes Real Estate Section, Banks Flood Market with REOs, Death of A Listing Presentation....
These are just some of the headlines that caught my eye this past week. So lets start with the LA Times ultimatley giving the pink slip to the real estate section of their newspaper. This is not a big surprise to me, and shouldn't be to anybody who has shopped for real estate in the last 12 months. Ok, here's a question. Who in the heck doesn't start their search for their next home on the internet? Actually, here's a better question. Does your realtor's marketing budget include a big percentage on newspaper advertising. If it does, you might want to flush your existing leftover marketing dollars down the toilet and send me next weeks paycheck too.
Now how about REO's. So the banks started this mess. Everybody gets that. But when are banks going to understand what it takes to clear this up. Unload inventory and make it easy for buyer's to shop and purchase their property. In our Denver Real Estate market, every 1 in 4th home listed is a foreclosure. So this market is not just for speculators anymore, real homebuyers need to purchase these homes, because 25% of the time it is their only choice. But no real homebuyer wants to wait 3 weeks for an answer and deal with bank mumbo jumbo in order to purchase. Heck, one of my real estate colleagues said that the banks would paint the neighboring houses of the mentioned foreclosure just to get a house sold in the 80's. Where's the love now Banks?
Death of a listing presentation..... um not so much, just the inputs (data collection, marketing, imaging, MLS,etc) of how we sell their property has changed. Sellers still want to list their property with a reputable brand through agents who have a history of success. In addition, having founded and sold a discount realty shop and now running a traditonal brokerage, excessive discounting of listing fees still has not proven to more valuable than getting someone from point A to point B in complete and utter confidence.
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