Instead of asking them to list with you, do not mention that at all. Try asking them if you can assist them in the search for their next home. That will catch them off guard. Let them bring up the idea that you may be able to assist them in the sale of their current home. Or they may see a nice home with you and then feel more motivated to ramp up the attempt to sell their home. Do make sure that they are not on a "do not call list". If they are and you call them, at the least you should be prepared for a cold reception. You can still mail them a letter offering to help them find that next residence though.
not my original
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