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Photo Editing...What's Okay and Why?

By
Services for Real Estate Pros with Take A Look Virtual Tours, LLC

I am a professional RE photographer and virtual tour provider at Smith Mountain Lake in Virginia.  Recently, we have suffered a bit of a drought and everyone's grass is looking pretty bad.  Two months ago however, the yards were gorgeous.  I am totally guilty of adjusting the color/saturation of the grass to make it appear more green or turning the saturation up on the flower bed to make the flowers look more colorful.  Living and working on a lake, we are constantly dealing with rising and falling water levels.  When the water levels fall, there is a red stain (we have red clay for dirt here in VA) on the rock(riprap) on the shorelines.  When the lake is full, no color is visible, so I don't hesitate to desaturate the red stain on the rocks.  We also suffer from discoloration of the water just after a rain.  I will not try to make the water look a color that it won't ever be (caribbean blue for instance), but leaving it a murky red does not accurately represent the property either.  I have lowered the saturation on an ugly bedspread, cloned out the neighbors dog that would not get out of my way, and removed water and leaves from hottub/pool covers and driveways. 

I won't clone out permanent fixtures such as power lines or the neighbors house...but I WILL attempt to take the shot without including them.  I have also been asked to remove or smudge out expensive artwork or personal photos.

For security purposes, I shoot around or smudge alarm systems and their components (no one looking at a virtual tour or listing photos needs to know where cameras or sensors are), but I will cut out and layer in an image of the security sign on the opening photo to let people know that this property does have a security system. 

The question is, where do we draw the line.  I can say that with a couple of good rains, the grass will not be brown anymore.  Someone else might take that to another level by saying, 'with some grass seed, topsoil, and water, this yard would have grass...so I am going to add it.'

As I mentioned above, the dirt here in VA is mostly red clay.  Therefore, any thin areas in the grass jump out at you.  Is it okay to fill in the balding areas?  Is it okay to fix the urine burnt grass from the neighbors dog?

ALWAYS and NEVER are two words that do not work well in the line of work we are in.  I follow one rule when it comes to editing my RE photography.  That rule is very simple...If I can't defend it, I won't do it.  It has been brought up in many discussions here and other places that guidelines should be put into place saying what we as photographers have the right to alter.  It would be wonderful if we could all say that we would not do anything dishonest or shady, but the fact is that someone will always break the rules (even the unwritten ones). 

What are your thoughts?  What edits have you done, and what is your defensive for making those decisions.  Have you been asked to edit something and said no?  What was your reason for denying that request?

 

Comments(10)

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Everard Korthals
---Preferred Lifestyle Advisors--- - Lancaster, PA
Mountain Realty

I think it's important to photograph a unit as is.  Meaning, as is it's current condition and moreover as is the season of sale.  I see nothing wrong with saturating the color of the grass a little, but if it's clearly brown and dead then...   I believe it's just to alter an image only if it doens't affect the truth of the property.  Removing powerlines from a picture for example would be wrong. A consumer needs to know that information ahead of time as not to waste his/her time.  This is part of the reason this debate exists. If one gives the impression of a beautiful lawn only for a consumer to find it's the exact opposite, then that would deem as false advertising in a sense. Many hypotheticals ofcourse can take place, (the lawn just died today for no reason at all, i swear), and this is a good way to defend an alteration but why take the chance.  Moreover it can be said that if a house is in an irrepairable state (dead lawn) then perhaps that owner/seller should fix it up first or risk having it sit on the market for months at a time. After all, most buyers want a house that is in move-in condition.

Aug 21, 2008 05:41 PM
Lynn Afton
Greenridge Realty Oakmont - Big Rapids, MI
REALTOR® Near Big Rapids, MI, Mecosta County

I have removed snow from the edges of the yard & filled the empty, tarped-over pool with water.  I consider that the property needs to be presented at its best, and if the weather isn't right (blue skys), or bushes need trimming, etc. you are simply doing your best for the seller and the buyer, who needs to see its reasonable potential.  I do not change the home itself, but may remove an appliance or lamp cord, etc.

Aug 21, 2008 05:42 PM
Michael Cole
CPG Tours - Corona, CA

Hi Tanise,

This is a great topic, and there have been a lot of posts addressing it. But I don't know that there can ever be a clear-cut definition of what's acceptable and what's not. Things like removing power poles are pretty obvious. But when it comes to things like grass, that's not as easy.

For example, I recently sold a property in Arlington TX. Well, certain times of the year everybodys' lawn looks dead. That's just the type of grass they have. But I used an existing picture I had, when the grass was lush and green, because that's what it looks like the rest of the year. I didn't see anything wrong with that, because everyone there knows and expects that. However, if the lawn was dead from neglect, with knee-high weeds or something, and I made it look like a putting green, then that's a different story.

Just my 2¢

 

Aug 22, 2008 01:02 AM
Gene Allen
Fathom Realty - Cary, NC
Realty Consultant for Cary Real Estate

There are lots of posts to this subject and basically if it is permament it stays, security stuff included.

Aug 22, 2008 04:04 AM
Tanise Nester
Take A Look Virtual Tours, LLC - Moneta, VA
Photography and Virtual Tours

Oooh, see I have a bit of an issue with the security stuff.  Although it probably NEVER happens, virtual tours have been accused of being a tool used by home invaders (burglars, etc.).  I would hate to think that my thorough virtual tour gave anyone a road map for breaking into a house.  That is why I choose to work around as much of the security components as possible (even blurring things I can't shoot around-notice I said blurring...not cloning out).  Then I add a shot of the security sign (usually cut out the image and paste it on my lead picture in the tour).  This tells potential buyers that the property has a security system and tells says the same to anyone that might be looking at the property as a target.  Anyone who is truly interested in the home can go and see what all the security system entails.  Details like that (location of cameras, sensors, etc.) are not placed in the MLS, so why would I highlight them in a tour?  Does that not make sense?

Aug 22, 2008 04:39 AM
Bryce Mohan
Bryce Mohan Photography - Bellevue, WA

I've written about this topic, as has Lee...it's Michael's turn next. ;)

Mine :)

http://activerain.com/blogsview/201892/Photography-1-1-The

Here's Lee's :)

http://activerain.com/blogsview/594081/Ethics-of-Photo-Manipulation

 

It's a good question and I don't think it can be brought up too much.

I think the key bit you've got covered...never remove anything permanent (but you can certainly compose to exclude). Issues like grass and coloration are ultimately up to you as to where you draw the line. Obviously you are demonstrating integrity regarding this issue or it wouldn't even concern you. Personaly I'll do a bit of minor 'repair' on a lawn, however...if it's significantly damaged it remains un(re)touched.

I would never put my clients in a situation where any reasonable person is likely to feel the property has been misrepresented. That's part of the professional trust. At times I've found myself gently nudging them away from a plan of action (regarding the shots) that might be misinterpreted.

That said I've yet to ever have a realtor suggest anything shady in regards to photos. I think that speaks highly to the overall integrity of realtors (at least those in my area).

Oh, and welcome. :)

Cheers, -B

Aug 22, 2008 09:57 AM
Michael Cole
CPG Tours - Corona, CA

"I've written about this topic, as has Lee...it's Michael's turn next. ;)

Gee, thanks Bryce! Actually, I think you, Lee, and now Tanise, have covered it quite nicely. But thank you for thinking of me. (lol-lol)

Aug 22, 2008 11:43 AM
Doris Freeman
Zach Taylor Real Estate - Gallatin, TN
Broker/Agent, 615-961-7799

Thanks for the post and some good information has been shared in the comments.

Have A Great Day

Aug 22, 2008 01:47 PM
Greg Fox
Realty World Wichita - Wichita, KS
Techy Broker in Wichita Kansas

I touch up, but try to keep the integrity.  On new homes, I'll remove dumpsters, or add the concrete before it's there but where it will go...

Aug 25, 2008 05:23 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Coldwell Banker Realty

False Advertising of any kind is a hot topic for me right now.  It's incredible and appalling how some agents that are clueless when it comes to Short Sales boast of hundreds of transactions and high closing ratios - neither metric being supported by the MLS.

Aug 31, 2010 02:04 AM