Home Staging Success

By
Real Estate Agent with The Berkshire Group Realtors

The real estate market in Denver has a  record number of homes for sale.  In order to get noticed we, as listing agents have to do everything in our power to market the home. 

As part of my service to the seller, I bring in a professional home stager to work with the home owner.  The results have been very good. 

If the home owner is still living in the property, the stager tries to work with the home owner's belongings.  By using existing items, the stager transforms the decor to be more appealing. 

The stager I use has an amazing ability to be able to process many things at once, all the while communicating suggestions to the homeowner.  At the end of the appointment, she compiles her to-do list and gives it to both me and the homeowner.

Depending on the homeowner's motivation, the items get done accordingly. 

In one instance, my homeowner had no additional expense other than to replace her worn out towels. The transformation was successful, the house sold in 8 days where average days on market are running at 100!

It was worth the extra expense on my part to have the home staged, sold and closed within a total of 5 weeks.

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Rainer
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Please visit LinkedIn Instead
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Staging has gone to a whole new level lately, where some builders are actually hiring paid actors to live in the model homes (from 8 to 5). Not only is the home staged with furniture, but with actual humans.  The example that I saw on CNN, showed the actors singing happy birthday, and blowing out birthday candles (in the model home).

Jul 12, 2006 04:03 AM #1
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Kristal Kraft
The Berkshire Group Realtors - Denver, CO
Selling Metro Denver Real Estate - 303-589-2022
Oh my!  I wasn't aware of acting stagers!  That must be a California thing!  You folks are always so progressive!
Jul 12, 2006 05:08 AM #2
Rainmaker
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Angus in Naperville IL
RE/MAX of Naperville - Naperville, IL

Great timing Kristal, as the market softens in many parts of the country, home sellers will want that extra edge that professional staging can give them. It not only can mean more money, but fewer hassles for them as well.

 I might be a bit biased as I am on my lunch break from the ASP (Accredited Staging Professional) Certification class. 18 years in Real Estate and the one thing that I keep learning is that there is always something new to learn.

   

Jul 12, 2006 06:07 AM #3
Rainer
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It wasn't a California thing that I can recall, it was on the national news, and in the meantime my family called me from around the country to ask if my company was doing that.
Jul 12, 2006 07:25 AM #4
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Kristal Kraft
The Berkshire Group Realtors - Denver, CO
Selling Metro Denver Real Estate - 303-589-2022

Rory, guess it could become a real hit if the actors were someone we all know and admire.  Hmmmm now there's an idea, "celebrity marketing!"

Angus, Congrats on the ASP designation.  How do you pronounce that?  :) :) :)

Jul 12, 2006 08:41 AM #5
Rainmaker
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Jay Thompson
Zillow - Seattle, WA

For more detials on the actors doing staging, see "Home Staging Gone Bad" on my blog...  I find it amazingly stupid.

http://www.buygilberthomes.com/?p=93

Jul 12, 2006 12:10 PM #6
Rainer
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Has anyone seen the recently cancelled series (now on DVD) called Arrested Development.  In the show, the family lived in a model home.
Jul 12, 2006 01:17 PM #7
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