One of the best tools that I use when marketing on the internet is my STEALTH SITE advertising. These sites provide a form for a consumer to request information up front, and than click's through to my web site, while also email me the lead.
For example. People who want to search for a home in Kenosha online are directed to my Home Search form www.HomeSearchWI.com This web site is a home search form where the consumer can fill in all their criteria, and I can follow up with them. I use this from in a PAY PER CLICK situation on GOOGLE where I can buy key words and come up in the top KENOSHA REAL ESTATE search results.
For people that want to know what their home is worth in the Kenosha, Pleasant Prairie or other Kenosha County real estate markets, I direct these people in much the same fashion to www.HomeValueWI.com
This allows me to prepare a market analysis form and send it directly to the home owner.
The important thing with these tools is quick follow up, and seperating the actual leads from the Garbage. If you do this you will find these tools profitable.