Do women search for property more than men?

Real Estate Broker/Owner with Turn-Key Properties LLC, Missouri and Kansas Real Estate

I was just checking out my YouTube account tonight, I was fascinated by the results. I've posted several videos, most of them for rental property in Kansas City. I get a lot of visitors. The most interesting thing is the demographics of the viewers.

YouTube ChartThe graph shows that 86% of viewers were female, does that mean that females are the ones looking for a new home?

A few years ago NAR reported that 84% of home searches begin on the Internet. But does this mean that 86% of that 84% are female? It is quite apparent that females are searching YouTube for rental property.

This really does make sense though, it has long been the real estate axiom that men shop, but women buy. Thus the notion of improving kitchens and bathrooms improve your chances of sale. Maybe we should spend less time focusing on garages and out-buildings and more time on details, bedrooms and kitchens.

I know that sounds terribly sexist, but I married a Cowgirl; she will want to see the barn too! But if the bathroom and kitchen aren't up to snuff, an air conditioned padded floor barn with heated floors won't make any difference.

Not particularly definitive, but very interesting none-the-less.

Marketing to the female of the species may pay off.

So if your looking for a home in Kansas City. Check YouTube, you may find it. I guess I need to start considering who is viewing.



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Shane OnullGorman
Eau Claire Realty, Inc. - Eau Claire, WI
Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell

Its good to see that. Interesting results. I guess it makes sense when you figure. I find most women are the ones taking charge and being in control and I dont mean that in a bad way. It is just how things are nowadays.

Aug 24, 2008 02:53 PM #1
Ann Hayden
Berkshire Hathaway HomeServices Select Properties-St. Louis Missouri - Chesterfield, MO


Interesting results. 


Aug 24, 2008 03:04 PM #2
Toni M. Rose
Prudential C. Dan Joyner Realtors - Easley, SC
Easley SC Real Estate

I never really noticed til you pointed it out, but it's really true. Most calls I recieve are from women. Humph, I can't believe I haven't thought about it before. Guess it seems so natural since I looked for all our houses ( before Real Estate too)


Aug 24, 2008 03:16 PM #3
Cooper Jacobs
Looking For A Seattle Realtor? COOPERJACOBS.COM - Seattle, WA
Real Estate Brokers - Seattle

Interesting - I guess I would think that would be the case, maybe?

Aug 24, 2008 03:17 PM #4
Damon Botticelli
Silver State Realty & Investments - Las Vegas, NV
Realtor - Las Vegas Real Estate

I have also heard that most profiles online who claim to be women aren't always who and what they claim be!

Aug 24, 2008 03:20 PM #5
Bob Cosby
One Source Realty - Shaw AFB, SC

I just give up on most of the men as they are drug along most of the time. I start talking numbers to them and show the home to the wife. I will never take out a husband alone again, because of past results of hours not making money. He finds what she will like and she would never live there.

Aug 24, 2008 03:22 PM #6
Ben Edsall
Turn-Key Properties LLC, Missouri and Kansas Real Estate - Kansas City, MO

Damon, you're talking about a whole diferent type if Internet experience than youtube. Man, you need to stop going to those sites!

Aug 24, 2008 03:27 PM #7
Tom Davis
Harrington ERA,DE Homes For Sale, $$ Save $$ Buy Today ! - Dover, DE
FREE Delaware Homes Search!, $$ Save $$ - Find Homes! Delaware Realtor

The graph is not showing up? Well interesting post,


Tom Davis

World Class Delaware Realtor

Aug 24, 2008 03:29 PM #8
Justin Ukaoma
Vizion KC - Kansas City, MO
Kansas City Real Estate Investments

Ben I have noticed the same thing on my youtube channel. I have also noticed the average age of my viewers are 55-65.  I agree its usually the woman who makes the decision on the house purchase.  Great Post.

Aug 25, 2008 01:34 AM #9
Ben Edsall
Turn-Key Properties LLC, Missouri and Kansas Real Estate - Kansas City, MO

Justin, I have no traffic at all above the 55 year mark, most of mine is 45-54, perhaps that is due to most of my videos being rentals and not sales.

And I fixed the graph, only I had to change it because it is not 86% not 87%.

Aug 25, 2008 03:02 AM #10
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