I was just checking out my YouTube account tonight, I was fascinated by the results. I've posted several videos, most of them for rental property in Kansas City. I get a lot of visitors. The most interesting thing is the demographics of the viewers.
The graph shows that 86% of viewers were female, does that mean that females are the ones looking for a new home?
A few years ago NAR reported that 84% of home searches begin on the Internet. But does this mean that 86% of that 84% are female? It is quite apparent that females are searching YouTube for rental property.
This really does make sense though, it has long been the real estate axiom that men shop, but women buy. Thus the notion of improving kitchens and bathrooms improve your chances of sale. Maybe we should spend less time focusing on garages and out-buildings and more time on details, bedrooms and kitchens.
I know that sounds terribly sexist, but I married a Cowgirl; she will want to see the barn too! But if the bathroom and kitchen aren't up to snuff, an air conditioned padded floor barn with heated floors won't make any difference.
Not particularly definitive, but very interesting none-the-less.
Marketing to the female of the species may pay off.