Follow This Strategy For An Awesome April!

Real Estate Agent with Comey & Shepherd Realtors

As the first quarter of 2007 comes to an end, are you on track to achieving your business goals for the quarter?  

Did you list as many houses as you thought you would?  Did you show homes to the number of buyers you expected to work with?  

If you did, great!   

If you didn't, don't beat yourself up about it.  Nobody hits their goals every time.  Million dollar baseball players only get 3 hits out of every 10 at-bats.  Just increase your at-bats.  

Look at this next quarter and re-evaluate your goals.  Set new goals for the quarter. Better yet, set new goals only for the month of April.  

You see, setting annual goals can be a big problem.  If you get side-tracked or some things go wrong for you over a couple of months, then your goals for the year are shot.  

Setting annual goals is a recipe of disaster.  Don't set yourself up for that!  

You don't know what the economy and other outside forces will do in the coming months, but you can control what you do.  

Why didn't you achieve your goals? Were they too lofty or did you not do what you said you would do to achieve them?  

It's easy to fool others some of the time by saying everything is going great, when it's not. I've been there. Done that.  We all have at one point or another in our lives.  

But when you have to look at yourself in the mirror, that's the moment of truth.  You can't lie to yourself.   

Too many people only focus on their RESULTS. That's the WRONG thing to look at.  What you need to do is write down which activities you need to do on a daily and weekly basis and focus only on completing the activities.  Consistently doing your activities day after day may not seem like you're making much progress, but over time, you will jump by leaps and bounds and the results will be there with all of your success.   

You don't have any control over the results. Results are often out of your control - buyers balking, sellers saying no, lender messes up, bad inspections, etc.  All outside factors.   

You only have control over your own activity!!!  

So, take 30 minutes by yourself and review your goals for the next month.  What do you want to accomplish in the next 30 days? Don't worry about the next 12 months...only the next 30 days.  Then when you achieve your goals, that's a stepping stone to your next set of goals.  We all know how to eat an elephant.   :)  

Some call this strategy: Plan, Do and Review. Make it a monthly strategy.  PLAN out what you want to do, DO the activities and after the month, REVIEW the results and see if and where you need to tweak your activities to get better results.  

Set up a personal REWARDS program for yourself and your team if you have one.  Decide what kind of reward you'll give yourself when you achieve your goals.  It could be a massage, take an afternoon off and play a round of golf (without your cell), go to your favorite restaurant, take a weekend off, do whatever excites you that you normally wouldn't do.

To your success,


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Posted by

Dan Weis
Real Estate Consultant since 1985
Comey & Shepherd Realtors

Cell/Text: 513.615.1890

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Roger Stensland
Keller Williams Realty Puget Sound - Maple Valley, WA
Let's Move!
Greaat, encouraging ideas.  Everything that you said made sense to me.  I was trying to focus on the whole year, but I see that the year like most other things is divided up into steps.  Thanks for the motivation.
Mar 28, 2007 04:11 PM #1
Mary Pope-Handy
Sereno Group Real Estate - Los Gatos, CA
CRS, CIPS, ABR, SRES, Silicon Valley
Small goals are attainable goals. Good post.
Mar 28, 2007 04:12 PM #2
Carl Capozza
Keller Williams Realty - Tampa, FL
yes I agree...smaller attainable goals build a great foundation and are much less stressful.
Mar 28, 2007 04:21 PM #3
Patrick Brady
The Danberry Co., Realtors - Sylvania, OH
This is great advice.  Most people with "real" jobs have goals that are set for them by a manager.  In our business, we set our own goals.  If we do not care if we are achieving our goals, noone else will either.
Mar 28, 2007 04:35 PM #4
Beth Bastian
Rosemont Financial Inc - Simi Valley, CA
Simi Valley Real Estate
Every Thurday at 10 am, I still down with some ladies and we talk about our goals.  I look forward to it every week.
Mar 28, 2007 05:26 PM #5
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Dan Weis

Cincy Real Estate Advisor
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