Keller Williams Realty’s Founder & Chairman, Gary Keller , launched Agent Mountain: Where High Achievers Hang, a new Website, available through KWConnect, that focuses on production-topping strategies and features real people bringing real strategies and real tactics to real estate.
Motivated by a deep understanding of the challenges that today’s market imposes on associates, and committed to being part of the solution, the new site provides information and insights that Keller believes will have the biggest impact on associates in the current market.
With a central focus on a buyer’s market, KW associates can log in and download free materials from the resource library, catch new shows on Summit TV, tune into Mountain Radio and check out Keller’s top picks in books, courses, music and other products.
**Agent Mountain Videos Only Accessible to KW Associates**
What is Brand Equity and What Does the Branding Concept Mean to You?
In a shifting market, it’s more important than ever to create a strong brand image which consumers will recognize and remember. A strong brand image will increase your brand equity, i.e. the value of your brand in your marketplace.
To learn more about what brand equity means and how you can improve your image, read "What is Brand Equity and What Does the Branding Concept Mean to You?" in the inaugural edition of the Keller Center Research Report.
At Keller Williams Realty, our philosophy is that the agent is the brand of recognition and the company is the brand of reputation. While other real estate companies spend millions of dollars marketing 'their' brand to the consumers, KW continues to invest it's resources into providing our agents with the best real estate agent training, support and technology. As a result, the KW brand(Now the 4th largest real estate company in North America) continues to grow as a direct result of our agent production and agent retention.
Here are a couple of examples of some of our KW agent brands:
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