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How Do You Recruit New Agents? Help Wanted! (In More Ways than One!)

By
Real Estate Broker/Owner with Fisher & Company, P.A., Marketing & Creative Strategists

Agent 1How do you recruit new agents to your firm?  We really need to ramp up our general real estate activities and create an additional revenue stream for our company, plus we are sitting on site for clients and need to have a general real estate agent available to work those buyers who are outside of the price range of the community in which we are selling. 

For years I have worked in the home building industry and I have been more focused on recruiting site agents, so putting together a general real estate team is something new to me. I don't think that people that we would be most interested in having join us will be looking in the classifieds for their next great place to work.  I have mentioned the opportunity to a few Realtor acquaintances, and I was able to successfully hire a new site agent through word of mouth, but I have yet to find a general real estate agent. 

So, fellow brokers (and agents), any ideas would really help.  We are a small company with a limited budget for recruiting, but have a great work environment and can offer tremendous support to the right person.  We have a terrific business plan that the bank just loves, we just need to get the people in place to make it happen.

Hope that you can help us,

Happy Selling!

Danny Thornton
R & D Art - Knoxville, TN
WordPress Guru

Deborah, recruiting is a fine art. When I was with Countrywide, half my day was spent building my branch to be the best it could be by recruiting the best that I could.

Aug 26, 2008 01:34 PM
Abacus Properties, Inc. DBA Apple Dream Homes
Abacus Properties Inc. - San Diego, CA

I hear you, I am always looking for new ideas!

Aug 26, 2008 01:45 PM
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

Deborah,

That is a really touch nut to crack. I guess word of mouth and talking to business acquaintances about becoming a Realtor is one way to recruit. I own a small independent brokerage and my best success has been training agents from scratch.

Aug 26, 2008 01:49 PM
Deborah Fisher
Fisher & Company, P.A., Marketing & Creative Strategists - Fort Worth, TX

Danny, you are so right.  It is an art an it can consume your time.  It was a lot easier recruiting site agents.  Probably because they were employees and were paid a draw.  I had my pick of agents.  I just really need the help.  Perhaps this is a poor time to be recruiting for general real estate if agents think that business is in the tank.  

Know anyone moving to the Jacksonville area that you can recommend???

Thanks for you input - invaluable as always.  You are one of the good guys. 

My new site agent starts on Friday and hopefully I will be able to break free and get some other stuff done . . . i.e . . . sports blogs! Just had cable hooked up in the office so I don't miss a game.

Gooooooooooooooo Vols! (And 'Noles too!!)

Aug 26, 2008 02:08 PM