Who Do You Market To When You Don't Belong To Any One Group!
I've been reading through some of the profiles here on Activerain and I've noticed something. Actually, I've noticed it before, but didn't give it a whole bunch of thought until now. The thing that I've noticed is that I don't belong to any specific group that I can market to.
Here in St. Louis there are Realtors who are Gay and who market to the Gay community or Bosnian Agents who market primarily to Bosnians. I haven't bounced into her lately, but there is also a deaf agent who pretty much only works with other deaf people.
Well, I'm not Gay or Bosnian or Deaf. I'm Straight.
I'm Irish, Polish and probably a few other ethnicities mixed in, but don't speak any other language other than English (which I've been told that I'm not the best at). I was in the Navy as a Seabee, but only as a reservist. I'm not religious, so I don't have a church to market to. I went to Mizzou, but my friends from there are pretty much scattered across the state and around the world.
So, what's a straight, non-ethnic, non religious agent to do? I can't even join an agnostic society because I'm not 100% sure that I'm agnostic? I've thought about trying to join some groups, but between my business, my girlfriend and my kids I barely have time to hang with my current friends. That's not to mention having the time to occasionally tie a good one on!
I was curious if any of you are in a similar situation or if you might have some suggestions? Please feel free to comment or to contact me.
R.B. "Bob" Mitchell