Home > Blogs > Connie Rice > Connie Rice & Partners's Blog

What Descriptive Words Effectively Sale Homes?

By Connie Rice

Real Estate Agent with Keller Williams Greenville Central

August 27, 2008 08:20 AM

What takes place when you list a home for a client? Of course there is lots of paperwork, but one area that becomes somewhat time consuming is trying to write that perfect description that is sure to sell this home! What are potential buyers searching for? What descriptive words can you use that will really attract them to this home?

I came across an article in Realty Times and they had a report that named the top 10 words that people used when searching for a home.

Top 10:

1. Pool

2. Garage

3. Hardwood

4. Waterfront

5. View

6. Basement

7. Tile

8. Deck

9. Condo

10. Shop

They also mentioned that these top 10 words didn't appear on a previous analysis of most popular words used by real estate agents to try to sell their homes. Below is the top 10 list of words used by realtors:

1. New

2. Large

3. Great

4. Beautiful

5. Open

6. Huge

7. Finished

8. Spacious

9. Custom

10. Newer

I'm not sure if this helps anyone at all, but I thought you might find it interesting!

Re-Blog

Comments(6)

Comment

Show All Comments Sort:

John Estheimer

Keller Williams Real Estate Media PA - Media, PA

REALTOR/e-PRO

Thanks Connie! I think it does help. While I don't know that I'd stop using the words in the second list (because I certainly have), I will definitely make sure that I can get those words on the first list in there. And if I'm out of room and have to choose one or the other, I'll make sure that the first list comes first. Thanks again.

Aug 27, 2008 08:29 AM

Shane OnullGorman

Eau Claire Realty, Inc. - Eau Claire, WI

Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell

I wonder thought how they are searching? I mean if they were in a normal search wouldnt those words come in secondary or dead last compared to searching for area and rooms and baths and things like that?

I guess I wonder how they would be searching ? Example: home with pool and garage? That seems weird to me and I dont know how you would find anything like that.

Lou Ludwig

Ludwig & Associates - Boca Raton, FL

Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Connie

Great information on descriptive words, thanks for sharing your insight.

Good luck and success

For additional information on Peak Performance Services www.LouLudwig.Com

Aug 27, 2008 08:30 AM

Jimmy McCall

JimmyMcCall.com - Cunningham, TN

The Ex-Mortgage Consultant

Connie, It make sense to me. People are searching using nouns and not adjectives. Good information.

Aug 27, 2008 09:16 AM

Lane Bailey

Century 21 Results Realty - Suwanee, GA

Realtor & Car Guy

Woo hoo... Garage is #2... should be #1. I'm on my mission. Of course, "over-sized" needs to be used with Garage.

Aug 27, 2008 09:33 AM

Latonia Parks

Top Bragg Realty, Fayetteville NC, Home of the 82d ABN DIV - Fayetteville, NC

Certified Military Relocation Expert

A change of thinking may be in order for me. I need to shift things around.

Aug 30, 2008 04:42 AM

Comments(6)

Connie Rice

Recent Posts